Complete guide to Selling on Amazon Seller Central inc. FBA, FBM, Product Creation, Amazon PPC, Orders & Pricing
What you will learn
How to use the Amazon platform to build a successful international ecommerce business.
Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
How to register your brand for Brand Registry.
Understanding how Amazon search works and how to optimise your listings.
Learn how to create listings what convert quickly and efficiently.
Research the best keywords for your product to drive sales.
Optimising pricing and winning the Buy Box.
Create your first FBA shipment from start to finish.
Manage your orders and deal with customers.
Keep on top of seller performance metrics such as Order Defect Rate.
Understand how to use Amazon’s Sponsored product programme.
Boost your business sales through Amazon business.
How to use Amazon to reach customer across the world.
Description
Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.
Start an Amazon business and boost your income or escape the 9-to-5! You don’t need any prior knowledge of Amazon or any technical skills – if you can use a web browser, you are good to go!!
This course is taught by Trevor Ginn a successful online retailing entrepreneur who runs an Amazon business that sells over $3million/year. Trevor Ginn has over 10 years experience of selling on Amazon. He will show you how to:
- Open an Amazon account
- Create Optimised Amazon listing which convert
- Get to the top of Amazon search results (Amazon SEO)
- Set up Fulfilled by Amazon (FBA) and create your first shipment
- Manage orders
- Monitor your performance metrics
- Run a successful Amazon sponsored product (PPC) campaign
- Expand internationally
Each section has a written course summary and once purchased this course is available to students forever.
Course content and overview
This course is for you if you are an Amazon newbie looking to take your first step to financial independence, or an experienced Amazon seller looking to improve your sales. You will learn about selling on Amazon from start to finish. The course comprises of 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. At the end you will be able to:
- Create new products with keyword-rich content
- Optimise your products for performance in Amazon search
- Advertise products using Amazon Sponsored Products
- Replenish inventory by shipping to an Amazon fulfilment centre
- Manage customer and order and maintain a great feedback score
This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emails questions and loves hearing from students.
Content
Introduction
Opening an Amazon account
Fulfilment options – FBA, FBM or SFP
Amazon’s Product Catalogue and the Product Listing Page
Amazon Search
Keyword Research and Optimising Listing Content
Creating product individually and via flat files
Pricing
Fulfilled by Merchant (FBM) Shipping Options and Settings
Fulfilled By Amazon
Reporting
Managing Orders
Seller Performance
Amazon for Business
Growing your sales
Amazon Sponsored Products
Your Brand on Amazon
Expanding internationally
Wrapping Up!