Public Relations: Oil/Gas/Chemical executives will learn step-by-step what to do with the news media before a crisis
What you will learn
Maintaining your reputation during a crisis
Looking confident and comfortable during a news conference
Framing crisis messages
Answering tough questions from reporters
Speaking in sound bites
Rehearsing for crisis communications events
Developing a crisis management plan
Description
Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.
TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”
You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“Educative, and I wish all engineers take this course” Obeng Yeboah Paul
”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
Content
The Crucial Steps in Planning for a Crisis
How to Have a Convincing Message
Answering Questions and Holding Press Conferences
Sound Bites and Quotes
Final Preparations
Housekeeping Matters
Bonus Section
Why This Isn’t Just Another “Corporate Speak” Workshop
In the oil and gas sector, we usually pride ourselves on technical precision—PSI, flow rates, and safety protocols. But when the proverbial pipe bursts and the cameras start rolling, all that engineering logic goes right out the window. I’ve seen career growth stalled for brilliant executives because they froze under the glare of a news van’s spotlight. This course, “Public Relations: Crisis Communications Oil and Gas Industry,” is less about flowery prose and more about the grit required to manage a narrative when the stakes are literally in the billions.
What I found most compelling here isn’t the theory, but the focus on the “poker face” of the energy industry. It transitions you from a beginner to advanced level of media literacy, teaching you that the public doesn’t care about your technical data during a crisis; they care about accountability and safety. The course treats a press conference like a real-world project, forcing you to move past the defensive “no comment” stance into a space of controlled, strategic transparency. It’s an honest look at the messy intersection of environmental regulation, public fear, and corporate survival.
Prerequisites
While this is marketed toward executives, you don’t need a PhD in communications to get started. However, to get the most out of the hands-on labs (mock interviews), you should have:
- A baseline understanding of the oil, gas, or chemical supply chain.
- A roles-based perspective (ideally, you are in a leadership or job-ready management position).
- A thick skin; the “tough questions” segment isn’t for the easily offended.
- Basic familiarity with your company’s existing safety or crisis management plan.
Skills & Tools of the Trade
This course moves beyond basic talking points and introduces you to the industry-standard tools used by top-tier PR firms. You’ll be working with:
- Message Mapping Frameworks: Techniques to anchor every answer back to your core pillars, regardless of the reporter’s baiting.
- Sound Bite Engineering: Crafting “sticky” phrases that the evening news can’t edit out of context.
- Video Analysis: Using recording tools to critique body language, eye contact, and those subtle “tells” that scream “I’m lying” to a viewer.
- The Bridge Technique: A tactical communication tool to pivot from a hostile question to a prepared message.
Career Benefits & Job Roles
Investing time in this is essentially certification prep for the C-suite. In the energy world, being “media-trained” is a massive checkbox for upward mobility. It’s not just for the PR department anymore; it’s for anyone whose name might appear on a legal deposition or a news crawl. This training is particularly lucrative for:
- HSE (Health, Safety, and Environment) Managers looking to pivot into corporate oversight.
- Public Affairs Directors who need a refresher on modern, fast-paced news cycles.
- Operations Managers who are often the first “boots on the ground” voices during an incident.
- Chief Sustainability Officers who need to frame complex ESG goals during high-pressure earnings calls.
The Pros
- No Fluff Strategy: It ignores the “Kumbaya” PR approach and focuses on the high-pressure reality of the energy sector, making it feel authentic to an experienced tech professional.
- Confidence Calibration: The focus on looking “comfortable” isn’t about vanity; it’s about projecting stability to shareholders. The course does an excellent job of deconstructing the “deer in headlights” syndrome.
- Actionable Rehearsals: The emphasis on rehearsing for crisis communications means you aren’t just reading a PDF; you are building muscle memory for when the “Check Engine” light of your reputation starts blinking.
The Cons
- The “New Media” Gap: While the course is stellar on traditional news conferences and answering tough questions from reporters, it could spend a bit more time on the chaos of real-time social media “citizen journalism,” which often moves faster than a structured press release.