Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment
What you will learn
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Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
Digitalisation at Consumer Lending, Mortgage and Retail
Project Management and Digital Leadership Skills
Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
Add-On Information:
- Embark on a journey to master the transformation of traditional retail banking into a digitally empowered financial ecosystem.
- Gain a deep understanding of the strategic imperative behind digital adoption, moving beyond mere technology implementation to drive tangible business outcomes.
- Explore how to leverage digital channels not just for transactions, but as powerful engines for customer acquisition, engagement, and relationship nurturing.
- Discover frameworks for assessing the true return on investment for digital initiatives, ensuring every technological leap contributes to bottom-line profitability.
- Develop skills in identifying and mitigating the unique risks associated with digital transformation in the highly regulated banking sector.
- Learn to cultivate a digital-first mindset within your organization, fostering innovation and agility to stay ahead in a rapidly evolving market.
- Understand the critical role of data analytics in personalizing customer experiences and optimizing product offerings across the retail banking spectrum.
- Acquire practical expertise in implementing and managing digital projects, ensuring successful execution from concept to deployment.
- Enhance your leadership capabilities to effectively guide teams through the complexities of digital change and embed a culture of continuous improvement.
- Analyze real-world scenarios of digital transformation in consumer lending, mortgages, and broader retail banking operations to extract actionable insights.
- Learn to build robust investment cases for digitalization, demonstrating clear links between digital expenditure and enhanced profitability.
- Develop proficiency in calculating net profitability for core retail banking products through the lens of digital optimization.
- Master the art of stakeholder management to align diverse interests and secure buy-in for digital transformation strategies.
- Identify key performance indicators (KPIs) for measuring the success of digitalization efforts, focusing on quantifiable improvements in sales, loyalty, and efficiency.
- Explore the integration of digital tools within B2B and B2C sales processes to streamline interactions and boost conversion rates.
- Understand the strategic advantages of digital customer relationship management (CRM) in fostering deeper client connections and reducing churn.
- Learn to prioritize digital investments based on their potential impact on strategic objectives and financial performance.
- Gain insights into building customer loyalty programs powered by digital technologies that foster engagement and repeat business.
- Understand how to streamline operational workflows through digitalization to achieve significant cost reductions and minimize manual errors.
- Develop a nuanced understanding of the impact of digitalization on risk management frameworks within retail banking.
- PROS:
- Provides a comprehensive, practical skillset for immediate application in the banking industry.
- Focuses on profitability assessment and ROI, aligning digital initiatives with business goals.
- Equips learners with leadership and project management skills vital for driving change.
- CONS:
- May require prior foundational knowledge of banking operations for optimal understanding of case studies.
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