Unlock the Full Potential of Your Marketing Team – Drive Exceptional Results with Agile Methodologies
What you will learn
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The main idea of Agile marketing
Values and principles of Agile Marketing
What is the difference between Agile methodologies and frameworks. Advantages and disadvantages of Agile
How to create and manage an Agile marketing team
Scrum framework and Kanban methodology and the guides on how to implement them
What tools are better to use in Agile marketing
How to start with the Worksection service. What the interface looks like. How to create the first project and tasks with this tool
The way to prepare for sprints. Defining goals and objectives. Creation of a marketing backlog and a sprint plan
How to run sprints. Communication and tracking progress
How to measure and evaluate the success of marketing sprints. Conducting sprint reviews and retrospectives
How to close the project and identify whether it was successful or not
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