growth strategy | revenue growth | sales team building | marketing strategy | revenue operations | scaling | b2b | crm
What You Will Learn:
- Build a marketing strategy with 4P, STP and Ansoff, and defend the budget behind it
- Report CAC, LTV, ROMI and CLV credibly, and reallocate spend on evidence
- Hire salespeople against a scorecard rather than against a good impression
- Design a compensation plan that drives the behaviour you actually want
- Build a lead engine: the flywheel, content, scoring, and a buyer journey matrix
- Write the SLA between marketing and sales so the handover stops being an argument
- Design a revenue funnel from lead to retention with one shared metric system
- Plan headcount with FTE, gap analysis and optimisation before the cost becomes the problem
- Learn alongside Mike’s 1.6 million students from 185 countries
- Get the author’s experience from Preply, Wargaming, iDeals and Alfa-Bank
The “No-Fluff” Reality of Scaling Revenue
Let’s be honest: most growth courses are just a collection of “hacks” that expire the moment a platform changes its algorithm. If you’ve been in the tech trenches long enough, you know that sustainable growth isn’t about a viral tweet; it’s about the plumbing. I went into Growth Strategy: Build the Machine That Scales Revenue looking for a blueprint to fix the disjointed mess that usually exists between marketing and sales, and Mike delivered exactly that.
This isn’t a course for people who want to “do a bit of marketing.” This is for those of us who need to build a predictable, repeatable revenue operations engine. Mike brings his experience from heavy hitters like Preply and Wargaming, and it shows. He doesn’t treat growth as a creative exercise; he treats it as a systemic engineering problem. The focus here is on moving away from “vibes-based” management and toward a data-driven culture where every dollar spent on CAC (Customer Acquisition Cost) is backed by a clinical understanding of LTV (Lifetime Value). It’s about building the infrastructure so that when you pour more money into the top of the funnel, the middle doesn’t spring a leak.
Prerequisites
While this course is marketed as beginner to advanced, I’d argue you’ll get the most value if you’ve at least spent six months in a B2B environment. You don’t need to be a math whiz, but you should have a basic grasp of what a CRM does and have felt the frustration of a missed quarterly target. If you’ve ever sat in a meeting and wondered why the marketing team is celebrating “leads” that the sales team refuses to call, you’re ready for this.
Skills & Tools
The course is heavy on job-ready skills that you can implement the next day. You aren’t just watching videos; you’re effectively building a hands-on labs environment within your own company.
- Industry-standard tools: You’ll learn how to structure data for tools like Salesforce, HubSpot, and Google Analytics.
- Financial Modeling: Deep dives into ROMI (Return on Marketing Investment) and CLV (Customer Lifetime Value) modeling in Excel.
- Framework Mastery: Applying 4P, STP, and Ansoff models to modern B2B SaaS, not just textbook theory.
- Strategic Planning: Building a buyer journey matrix and lead scoring systems that actually work.
Career Benefits & Job Roles
Completing this course is excellent certification prep for anyone looking to pivot into RevOps or Growth Leadership. It provides the real-world projects and frameworks needed to move from a tactical role (like SEO Specialist or SDR) into a strategic one.
- Head of Growth / VP of Revenue: Learn to manage the entire funnel, not just one silo.
- Revenue Operations Manager: Master the “plumbing” between marketing and sales.
- Founders & CEOs: Understand how to hire your first sales team without getting burned.
- Marketing Managers: Transition into a role that is focused on career growth and high-level revenue growth.
The Pros
- The “No-Argument” SLA: One of the biggest wins here is the framework for the Marketing-Sales Service Level Agreement. It finally puts an end to the finger-pointing by creating a shared metric system. This alone is worth the price of admission.
- Hiring for Performance: Mike’s approach to hiring salespeople against a scorecard rather than “gut feeling” is a game-changer. It removes bias and focuses on job-ready skills, which is crucial when you’re scaling a team quickly.
- Evidence-Based Budgeting: Most marketers struggle to defend their budget. This course teaches you how to reallocate spend based on CLV and ROMI evidence so convincingly that even the most skeptical CFO will sign off on it.
The Cons
- Information Overload: This is an incredibly dense course. If you’re looking for a “quick win” or a light overview, this isn’t it. You’ll likely need to pause and re-watch sections on gap analysis and FTE headcount planning several times to actually absorb the math. It requires a significant time investment to turn these insights into real-world projects.