Excellence in Product and Brand Management- FMCG, FMCD etc.


Best Practices from Unilever, J&J & Dumex that will help you fly in your marketing career in FMCG, FMCD & IT industries

What you will learn

Understanding what are they looking for in Excellence in Product Management

Learn what are the tools and techniques like SWOT, STP, 4Ps, U&A, Concept Testing, Concept Use Test, GTM Strategy, Digital Marketing etc

Learn how to build Excellence in Product Management using these tools and techniques

Start building Excellence in Product Management by doing an internship with us

Description

Do you want to fly in your marketing career higher than most others by gaining excellence in product management?

Take a look at this Udemy course only where you will

  • Build excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.
  • Gain Practical Experience by doing real life Brand Management Internship with us
  • Preview 50% ofย  lectures for FREE
  • Get Enrichmentors Course Completion Certificate cum Letter of Recommendation
  • Get 30 days Money Back Gaurantee

The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.

You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their assignments and Practice Test successfully. These certificates will be signed by me and will be in addition to the normal Udemy Certificate you get on completion of the course. You will need to score 75% in the Practice Test and complete all the steps of the assignment to my satisfaction of similar level. It will be great if you can also do the rating and write reviews while doing the course as a feedback to us!

Look at what are students like you saying about this course

“This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course.”

“It’s simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course.”

“Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)”

“Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money”

“The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.


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Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills.”

“This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!”

“This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it’s a very good course for those are in marketing fields.”

“So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses.”

“The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description”

“I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management.”

“It’s awesome… learning a lot”

“Awesome”

“great seminar”

Preview for yourself 50% of the lectures FREE . If you like the content, enrol for the course, enjoy and start excelling in your marketing career!

Please remember that this course comes with Udemy’s 30 days Money Back Gaurantee using which you can get a full refund if you are not satisfied after doing the full course

English
language

Content

Introduction

Introduction

Overview

Overview I-Excellence Requirements
Overview II- How can you do the Product Management in excellent way?

Formulating innovative strategies for existing products

Formulating innovative strategies for existing products I- What Strategies
Formulating Innovative Strategies for Existing Products II-Overall Approach
Formulating Innovative Strategies for Existing Products III- Success Factor Anal
Formulating Innovative Strategies for Existing Products IV- Strength & Weakness
Formulating Innovative Strategies for Existing Products V- Opportunity & Threat
Formulating Innovative Strategies for Existing Products VI- SWOT Analysis
Formulating Innovative Strategies for Existing Products VII- Current Strategies
Formulating Innovative Strategies for Existing Products VIII- Strategic Alternat
Formulating Innovative Strategies for Existing Products IX- Strategic Choices
Formulating Innovative Strategies for Existing Products X- Objectives
Formulating Innovative Strategies for Existing Products XI- Market Structure
Formulating Innovative Strategies for Existing Products XII- Competition Analysi
Formulating Innovative Strategies for Existing Products XIII-Overall Marketing S
Formulating Innovative Strategies for Existing Products XIV- Brand Positioning
Formulating Innovative Strategies for Existing Products XV- Product Strategy
Formulating Innovative Strategies for Existing Products XVI- Pricing Strategy
Formulating Innovative Strategies for Existing Products XVII- Distribution Strat
Formulating Innovative Strategies for Existing Products XVIII- Promotions Strate

Implementing Strategies

Implementing Strategies I- Overall Approach
Implementing Strategies II- Action Planning- Annual Plans and Budget Summary
Implementing Strategies III- Action Planning- Month wise Action Planning
Implementing Strategies IV- P&L and Risks & Upsides
Implementing Strategies V- Resource Planning
Implementing Strategies VI- Motivating People
Implementing Strategies – Building Capabilities
Implementing Strategies – Providing Support
Implementing Strategies IX- Monitoring Implementation

New Product Introduction

Introducing Successful New Products I- Overview
Introducing Successful New Products II- Business Idea Generation and Selection
Introducing Successful New Products III- Business Idea Generation and Selection
Introducing Successful New Products IV- Business Idea Generation & Selection
Introducing Successful New Products V- Business Idea Generation & Selection-KSFs
Introducing Successful New Products VI- Business Idea Generation & Selection-Eva
Introducing Successful New Products VII- U&A Studies
Introducing Successful New Products VIII- Concept Development
Introducing Successful New Products IX- Concept Testing
Introducing Successful New Products X- Prototype Development & Testing
Introducing Successful New Products XI- Business Strategy Formulation & Modellin
Introducing Successful New Products XII- New Market Development
Introducing Successful New Products XIII- Go To Market Strategy Formulation
Introducing Successful New Products XIV- GTM Strategy Formulation
Introducing Successful New Products XV- GTM Strategy Formulation
ntroducing Successful New Products XVI- GTM Strategy Formulation-GTM Tactics

Brand Building

Brand Building I- What is a Brand and Brand Management
Brand Building II- Building an existing Brand-Overview
Brand Building III- Understand the current position
Brand Building IV- Create Strategy
Brand Building V- Deploy Strategy
Brand Building VI- Monitor Brand Image
Brand Building VII- Monitor Brand Equity
Brand Building VIII- New Branding Decisions

Digital Marketing

Digital Marketing I- What is Digital Marketing?
Digital Marketing II- What are Digital Marketing Strategies?
Digital Marketing III- How to formulate and test Digital Marketing Strategies
Digital Marketing IV- Identify Target Customers
Digital Marketing V- Determine Key Marketing Tasks
Digital Marketing VI- Formulate the Promotions and Communication Strategy
Digital Marketing VII- Formulate the Distribution and Sales Strategy
Digital Marketing VIII- Test and Refine the Strategies

Summary

Summary