How to develop your message, get ready for questions and create sound bites in less than an hour. Plus look your best.
What you will learn
Preparing for a media Interview within 2 Hours
Developing a message
Having a strategy for answering questions
Creating sound bites
Looking good on TV
Description
Emergency Media Training: Facing a Reporter Within 2 Hours
This course will quickly teach you how to look your best on camera, prepare a message, develop a strategy for answering questions and create sound bites for that interview staring you in the face. This no-frills course gives you nothing but the bare essentials–you should be able to complete the course in 30 minutes or less. That way you will have more time to practice for your upcoming interview.
TJ Walker has trained more than 10,000 executives from six continents over the last 30 years including Presidents of countries, Prime Ministers, Nobel Peace Prize winners, Members of parliament, US Senators and Miss Universes. He will teach you the same techniques that leading executives pay top dollar for in one-on-one training sessions.
Reputations are often made or broken during the first few media interviews conducted during a crisis or breaking news story event. You do NOT want to learn through trial and error in front of thousands or even millions of viewers/listeners/readers.
There is a system for preparing mentally and emotionally for every interview. Walker’s techniques are not common sense, but they are easy to learn and easy to follow. More importantly, they will help you get the ultimate result you are looking for: your message in the final story.
Now is your chance to learn essential media training skills from a first-class media trainer. You will not regret signing up for this class. If you are facing an upcoming interview in the very near future, please sign up today for Emergency Media Training: Facing a Reporter Within 2 Hours
There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“TJ Walker not only knows what he’s talking about but also delivers essential information in an engaging manner with clear examples of what to do and what not to do. He’s spot on regarding messaging (refining the three points you need to make) and how to prepare on short notice. Between the training videos and the PDF books included in the course, it’s invaluable — and affordable for just about anyone. I took a media training course in NYC which required me to fly in for three entire weekends over the course of three consecutive months; TJ Walker covered essentially the same content right here. I’ve worked in radio/television as a producer/host and I’ve been interviewed by national media outlets from Good Morning America to the New York Times, so I’m picky; and I’m typically critical of those I see out there passing themselves off as media training experts, especially since I do media training (on a much smaller scale) myself. TJ Walker is the real deal. Though the production values aren’t high end and the lighting/background could use some tweaking, the content itself is top-notch. Whether you have only two hours or up to two days before your interview, you’ll have a significantly better chance of success by investing part of that time in taking this” Linda Lowen
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”I faced a lot of tvs, Radio, and Phone interviews in recent months. My only desire is I wish I had discovered this course prior. This knowledge is more than helpful, it ensures professional approaches, techniques, styles and clear explanations. Great work TJ keep em coming. Our company paid in excess of $3500 to have 4 (1hr) training sessions for 3 staff and I learned a lot more in this quick 40 min course, GREAT VALUE !!” Robert Masters
Content
Emergency Media Training – You Can Get The Messages You Want in the Final Story
Conclusion
Additional Help – Come Back Here After Your Media Emergency is Over
Bonus Video
Bonus Books
Overview: The “In Case of Fire, Break Glass” Manual for Spokespeople
Look, I’ve spent most of my career behind a mechanical keyboard, buried in real-world projects and debugging legacy code. I’m comfortable in a terminal, not a TV studio. But as you climb the ladder toward leadership, you eventually hit a wall where “letting the work speak for itself” isn’t enough. Maybe your startup just landed a Series A, or maybe a server migration went sideways and a local reporter is suddenly blowing up your LinkedIn. That’s where Emergency Media Training: You Can Face a Reporter In 2 Hours comes in.
I went into this skeptical. Usually, “media training” feels like a week-long corporate retreat where you learn how to say nothing in a very expensive suit. This course is the opposite. It’s a tactical speedrun. It skips the fluff about the history of journalism and goes straight into the hands-on labs of human communication. The core philosophy here is triage. When you have exactly 120 minutes before a camera is shoved in your face, you don’t need a degree in communications; you need a framework that prevents you from saying something that will haunt your career growth for the next decade. It’s less about being “polished” and more about being “effective under fire.”
Prerequisites: What You Actually Need Before Hitting Play
Despite what the beginner to advanced tag might suggest, you don’t need a background in PR or a certification prep course in public speaking. However, I’d argue you need two things that aren’t listed on the box:
- A Specific Use Case: This course works best if you have a real “emergency” or a concrete real-world project you need to explain. If you’re just watching it theoretically, it won’t stick.
- A Smartphone and a Mirror: You need to be willing to record yourself. In tech, we do code reviews; this is essentially a “personality review.” If you’re too shy to look at your own face on a screen, you aren’t ready for the “emergency” part of this training.
- Basic Subject Matter Expertise: You need to know your own business or product. The course teaches you how to package the info, but it won’t give you the info itself.
Skills & Tools: The Technical Stack of Media Presence
The course breaks down the “spokesperson stack” into a few critical industry-standard tools of the trade. First is the Message Development Matrix. This isn’t about writing a script; it’s about building a “home base” that you can return to no matter what a reporter asks. It’s remarkably similar to building a robust API—you want predictable outputs regardless of the input.
Then there’s the Sound Bite Generator. In the tech world, we love nuance and 45-minute deep dives. TV news hates that. This section teaches you how to condense complex hands-on labs data into 10-second bursts that actually make it into the final edit. Finally, there’s the “Visual Debugging” section. It covers the basics of looking human on camera—lighting, framing, and how not to look like you’re being held hostage by your own webcam. It’s job-ready skills for the Zoom era.
Career Benefits & Job Roles: Beyond the PR Department
If you think this is only for “media flaks” or CEOs, you’re missing the bigger picture. In the current market, career growth is tied to visibility. Being the person who can explain a certification prep curriculum or a complex cloud architecture to a non-technical audience makes you indispensable.
- CTOs and Lead Engineers: When the technical “you-know-what” hits the fan, you need to be the calm voice explaining the fix without leaking proprietary info.
- Product Managers: Launching a new tool? You need to be job-ready to pitch it to tech journalists or at industry conferences.
- Technical Founders: You are the face of your company. Being “bad at talking” is a bug, not a feature, and this course is the hotfix.
- Advocacy & DevRel: If your job involves “Developer Relations,” you are essentially in a perpetual media interview. These real-world projects require sound-bite mastery.
Pros: Why This Course Actually Works
- Zero Bloat: It respects your time. It’s built for the person who is literally panicking because they have an interview at 2:00 PM. The beginner to advanced transition happens fast.
- Action-Oriented: This isn’t a lecture; it’s a drill. It forces you to actually create your messaging architecture on the fly rather than just nodding along to slides.
- Psychological De-escalation: The instructor understands the “stage fright” aspect of facing the press and provides job-ready skills to manage that adrenaline spike so you don’t ramble.
- High ROI: For a two-hour time investment, the “risk mitigation” value is massive. Preventing one PR disaster is worth more than a dozen industry-standard tools.
Cons: The Honest Truth
- Lack of Depth for Long-form Media: This is “Emergency” training. If you’re looking to become a professional talk show guest or a keynote speaker, this is too surface-level. It’s a survival guide, not a masterclass in rhetoric. It won’t replace long-term coaching if you’re planning a massive career growth pivot into full-time public speaking.