presentation skills | business storytelling | public speaking | slides | messaging | audience | webinars | pitching
What You Will Learn:
- Build a presentation around one message instead of around the material you happen to have
- Write a positioning statement and a messaging matrix, so the same idea has six versions for six audiences
- Structure a persuasive story with AIDA and SPIN, and place the ask where it will actually be heard
- Present features as benefits with FAB, which is what turns a description into a reason
- Handle a hostile question with LAER and Feel-Felt-Found instead of defending
- Hold attention through a screen, where the audience has another tab open and no social pressure
- Read a room, adapt in the moment, and close a session with something decided
- Measure whether the presentation changed anything, rather than whether it was well received
- Learn alongside Mike’s 1.6 million students from 185 countries
- Get the author’s experience from Preply, Wargaming, iDeals and Alfa-Bank
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Learning Tracks: English