go-to-market strategy | product marketing | revenue operations | product management | cmo | growth | positioning | b2b
What You Will Learn:
- Build a go-to-market plan connecting product, positioning, demand generation and sales
- Define product strategy and find product-market fit, then keep it as the market moves
- Manage a portfolio with life-cycle logic and decide what to invest in, keep or retire
- Write a positioning statement and a messaging matrix that survives contact with six audiences
- Build a marketing budget you can defend, and report CAC, LTV, ROMI and CLV credibly
- Design a revenue funnel from lead to retention, with SLAs between marketing, sales and service
- Set a North Star metric and connect team metrics to the profit and loss statement
- Roll out revenue operations in ninety days and sell it to a sceptical executive team
- Learn alongside Mike’s 1.6 million students from 185 countries
- Get the author’s experience from Preply, Wargaming, iDeals and Alfa-Bank
Overview: A Battle-Tested Blueprint for the GTM Engine
After spending a decade in the SaaS trenches, I’ve seen my fair share of “strategy” decks that are nothing more than expensive hallucination. Most GTM courses out there feel like they were written by academics who’ve never had to defend a marketing budget to a skeptical CFO. That’s why **Go-to-Market Strategy: Product Marketing and Revenue** by Mike (of Preply and Wargaming fame) caught my eye. This isn’t just another theoretical framework; it’s a high-octane manual for anyone tired of the silos between product, marketing, and sales.
What sets this apart from the sea of generic **certification prep** is its unapologetic focus on the P&L. Mike doesn’t just tell you to “build a brand”; he shows you how to engineer a revenue engine. The course tackles the messy reality of **product-market fit**—not as a one-time milestone, but as a moving target that requires constant recalibration. I particularly appreciated the focus on the “messy middle” of scaling, where most startups fail because they can’t translate product features into a **messaging matrix** that resonates across six different stakeholder personas. It’s a masterclass in shifting from a “product-out” mentality to a “market-in” reality.
The instructional style is gritty and evidence-based, drawing on Mike’s tenure at heavy hitters like iDeals and Alfa-Bank. You aren’t just watching videos; you’re engaging with **real-world projects** that force you to look at **industry-standard tools** through the lens of actual ROI. Whether you are navigating a **beginner to advanced** career trajectory, the depth here regarding **Revenue Operations (RevOps)** is a game-changer for those who want to move beyond lead generation and into the realm of sustainable growth.
Prerequisites
You don’t need an MBA to get value here, but you do need some skin in the game. I’d recommend this for anyone who has at least a foundational grasp of the B2B landscape. If you’ve never heard of a funnel or don’t know what a CRM is, you might find the pace a bit intense. However, if you are a mid-level professional looking for **career growth**, you’ll find the concepts accessible yet challenging. A basic comfort with Excel or Google Sheets is a must, as you’ll be digging into some serious **hands-on labs** involving unit economics.
Skills & Tools
The curriculum is packed with **job-ready skills** that translate directly to the boardroom. You’ll walk away with a toolkit that includes:
- Financial Modeling: Mastering the math behind CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROMI (Return on Marketing Investment).
- Strategic Positioning: Moving beyond taglines to create a messaging matrix that survives contact with sales calls.
- RevOps Architecture: Designing a 90-day rollout for revenue operations that aligns marketing, sales, and customer success.
- Portfolio Management: Learning the “kill or keep” logic for product features using lifecycle frameworks.
- Performance Tracking: Setting a North Star metric that actually moves the needle on the profit and loss statement.
Career Benefits & Job Roles
Completing this course is a signal to employers that you understand the “business of the business.” It prepares you for high-impact roles such as:
- Product Marketing Manager (PMM): Perfect for those needing to bridge the gap between technical features and market demand.
- Head of Growth: Ideal for scaling operations where every dollar spent must be defended.
- RevOps Manager: For those looking to build the infrastructure that powers the sales and marketing machine.
- CMO or VP of Marketing: A must-have for leaders who need to align their departmental metrics with the company’s financial health.
Pros
- Unrivaled Financial Literacy: Most marketing courses ignore the P&L. This one makes it the star. Learning to defend a budget with CLV and ROMI is the fastest way to get a seat at the executive table.
- Practical RevOps Framework: The 90-day rollout plan is pure gold. It’s a literal step-by-step guide on how to sell a new operational structure to a skeptical leadership team.
- Global Perspective: Learning from an instructor with 1.6 million students across 185 countries means the strategies are battle-tested across diverse markets and cultural contexts.
Cons
- High Intensity: This is not a “passive watch” course. The technical depth regarding unit economics and funnel SLAs can be overwhelming for those looking for a light overview. It demands a significant mental investment to truly master the **industry-standard tools** presented.