Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Why take this course?
π Account Based Marketing: B2B Marketing, Lead Generation π«
Course Headline: Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? If this resonates with you, you’re in luck! π
Why This Course?
In just a few weeks, you’ll be equipped with the knowledge and tools to launch your own successful account-based marketing (ABM) campaigns. Dekker Fraser, an experienced MBA-holding marketer with a rich background at Sony and a Google-backed startup, will guide you through every step of the process.
Course Highlights:
π― Generate Pipeline Revenue and Qualified Leads Quickly
- Learn to quickly create ABM campaigns that drive pipeline revenue.
- Understand how to identify your ideal customer profile (ICP) and tailor your strategy accordingly.
π₯οΈ Execute an ABM Advertising Campaign on LinkedIn
- Master the intricacies of running effective ABM campaigns on LinkedIn.
- Discover how to target the right accounts and create compelling ads that resonate.
π° Develop an ABM Strategy for Content and Email Nurturing
- Craft personalized content strategies that engage and nurture your target accounts.
- Learn best practices for email campaigns that complement your ABM efforts.
π Replicate the Success of High-Impact ABM Direct Mail Campaigns
- Explore the art of direct mail with a modern twist, ensuring your messages stand out in the inbox (or mailbox!).
π― Targeting and Advertising Across Twitter, Google, and Facebook
- Gain insights into how to use these platforms for laser-focused targeting and effective advertising.
π Build a Targeted List Using Various Methods
- Discover methods to build a highly targeted list that will be the foundation of your ABM campaigns.
π Track Performance Using Advanced Marketing Funnels
- Learn how to set up and interpret advanced marketing funnels to measure campaign success.
πββοΈ Influence Your Target Accounts by Leveraging Key Influencers
- Identify and engage with key influencers within your target accounts to amplify your ABM efforts.
π¬ Integrate Cold Email Tactics into Your ABM Campaigns
- Combine cold emailing with your ABM strategy for maximum outreach potential.
What You’ll Learn:
This course is designed for B2B marketers who are ready to dive into account-based marketing and generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development professionals will also find immense value in this comprehensive training.
Real Case Studies & Actionable Strategies:
- Learn from real-world examples of successful ABM campaigns.
- Step-by-step instructions on building your own campaigns.
- Strategic frameworks put into practice with tangible results.
Instructor’s Credentials:
Dekker Fraser brings over a decade of marketing expertise to the table, including his MBA in marketing from the Kellogg School of Management. He has a track record of teaching college-level marketing and has published numerous marketing books. As a program advisor for a leading university’s MBA program, Dekker is uniquely qualified to teach you ABM best practices.
Enroll now and transform your B2B marketing strategy with Account Based Marketing: B2B Marketing, Lead Generation. Take the first step towards generating qualified leads and driving pipeline revenue like never before! πβ¨