The Psychology Of Persuasion & Influence


Master Persuasion Psychology | Perfect Your Communication & Influence Skills For Exceptional Success

What you will learn

Master the art of applying persuasive psychological techniques to shape interactions and outcomes.

Gain a deep understanding of the role of communication skills in psychology, and harness these skills to influence others effectively.

Elevate your communication and persuasion skills to a level where you can confidently influence individuals to meet your desired goals.

Demonstrate the ability to utilize impactful communication skills to persuade or alter someone’s perspective.

Identify and apply the seven primary psychological drivers that shape human behaviour.

Comprehend the fundamental principles of human behaviour, opinion formation, and the role they play in persuasive communication.

Decipher body language and micro-expressions to understand underlying emotions and thoughts.

Navigate challenging situations by persuading and influencing individuals who seem resistant to change.

Use the power of persuasion and influence to enhance personal and professional relationships, fostering empathy and mutual understanding.

Description

Persuasion and influence, once thought to be innate talents bestowed on a lucky few, can indeed be mastered. Our course dismantles the myth that these are unteachable skills, revealing that powerful communication can be learned and refined by anyone.

Discover how to wield the art of persuasion to not only achieve personal objectives but also to foster empathy, enhance relationships, and unlock opportunities you’ve only imagined.

Join Phillip Hesketh, your instructor, who will guide you through the intricate realms of human behaviour. You’ll explore the seven psychological drivers that shape our actions, the dynamics of conversation, and the science of first impressions and opinion formation.


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Understanding others is a cornerstone of effective persuasion. This course will emphasize the importance of reading body language as a crucial aspect of communication and persuasion.

Beyond dealing with difficult individuals, you’ll unlock the universal application of persuasion, using it to enhance your professional and personal life. Hesketh illuminates how the principles of persuasion apply equally to corporations and personal relationships, and how they can be enhanced using potent psychological techniques.

Our course concludes with a comprehensive exploration of how to cultivate stronger connections with everyone you encounter. Dive into the depths of trust-building, linear probing, and empathy, arming yourself with the tools necessary to excel in business communication and steer your life towards your desired direction.

Embrace the transformation from novice to master communicator, and discover the true power of persuasion.

English
language

Content

Introduction

What You Will Learn on This Course
Who is Philip Hesketh?

Our Seven Fundamental Psychological Drivers

Psychological Drivers: 1 – Love, 2 – Importance & 3 – Belonging
Psychological Drivers: 4 – Belief
Psychological Drivers: 5 – Certainty & Uncertainty
Psychological Driver: 6 – Need for Growth
Psychological Driver: 7 – Need for a Place

Why We Do What We Do and How We Form Opinions

First Impressions ~ How They’re Formed and How to Form a Good One
The ‘Facts, Feelings and After Effects’ of Every Conversation
How to Get People to Jump Through​ Hoops like a Dolphin
The Psychological Difference Between Persuasion and Influence
The Importance of Understanding How People Have Beliefs and How Placebos Work

Body Language: Reading It and Interpreting It

How to Read Body Language and the ‘Tells’
The Difference Between ‘Intent’ and ‘Impact’
How to Work out What People Really Mean When They Say Certain Things
The Big Difference That Little Words Can Make
How to Tell When People Are Lying and What to Do About It

How to Handle Difficult People with a Smile

How to Put Things Right When You’ve Put Things Wrong
The Principles of Objection Handling
The Importance of Being Part of the Solution
Constructive Criticism
How to Handle Difficult Situations During and After the Event

How to keep improving relationships

How The Roman Empire, The Beatles, and the Titanic really failed
How and why all relationships and companies follow the same course
How to keep improving even the best relationships

How Relationships Develop and How to Relate to People

How to develop trust and how to measure it
How get on with everyone better
How to understand people better and the role of linear probing
How to improve all your relationships in the long term

Conclusion

What we’ve covered so far
Next Steps