Master the art of B2B sales to include prospecting, lead generation, scripting, and closing from a Master Sales Trainer
What you will learn
Learn strategies to effectively prospect new clients.
Lead generation best practices to generate hundred of thousands of leads.
Learn to create amazing sales scripts that close.
Learn to dramatically increase results and sales effectiveness by building trust and rapport.
Description
The Complete B2B Sales Course: Lead Generation to Closing
Master the art of B2B sales to include prospecting, lead generation, scripting, and closing from a Master Sales Trainer
Let’s face it. Sales is full of ups and downs, highs and lows, and tons of rejection. But it’s something about that one sale you do get that makes it all worth it.
So, how do you get more B2B sales? This is a leading question beginning sales professionals always ask. A better question is, what are the top sales professionals doing that I’m not to get unlimited leads and constant referrals?
In this course, we let the cat out of that bag. No longer are the sales tactics used by leading professionals a secret. This course will teach you how to master prospecting, lead generation, scripting, and handling objection. And this isn’t even half of it. You’ll also learn how to build trust quickly, and develop a mental framework that instills confidence when selling.
Here are the 10 B2B Sales modules this course will cover:
Prospecting:
Most salespeople agree they should be doing more prospecting. They also agree that if they prospected more their sales would go up. In this module, Eric will share with you proven techniques on how to prospect. I will also share how to shift your mindset do you can boldly, fearlessly prospect anyone.
Many of the techniques I cover you will be able to immediately use to prospect for more business. If you know that you would make more sales by increasing your prospecting, then this is a must listen to the course. Each idea you learn you will have for the rest of your life!
Lead Generation:
Generating new leads is the lifeblood of any business. In this module, Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000! First Eric will cover lead generation best practices to generate hundreds or even thousands of additional leads.
Next, you will learn the mindset of a superstar lead generator. Then Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him. Eric also talks about the importance of keeping your leads organized.
In total, you will learn numerous tried and true lead generation ideas. Once you have completed this course you will be able to immediately implement the ideas to start generating more leads!
Appointment Setting:
An appointment setting is one of the most important skill sets for a salesperson to learn and ultimately master. Eric Lofholm has been setting appointments since 1996. Eric began as an appointment setter for motivational superstar Tony Robbins.
He was then promoted to manage the appointment setting department. In 1999 Eric started his own sales training company and was responsible for booking all his appointments. In this course, Eric shares the best practices he has used to keep his calendar filled with appointments for over 20 years.
He will reveal his mindset as well as his best ideas about appointment setting. After completing this course, you will have ideas you can immediately use to book more appointments. You will have these skills for life.
Getting Referrals:
The purpose of this module is to teach how to get an extra hundred to a thousand referrals. With those extra referrals, I want you to generate extra additional income from the ideas of this program!
There are 3 ways to elevate your results with referrals – Inner Game, Outer Game and Action. The inner game is your mindset. The outer game is the how-to. Action is what you do.
My all-time number one idea is Continuous Sales Improvement (CSI), and you want to apply it to referrals. CSI is a lifelong commitment to working on your sales skills for 15 minutes to an hour a week and today we are working on referrals. You can look for referral techniques on YouTube, podcasts, books, and from other experts in your industries. Model other techniques to elevate your results.
Sales Scripting:
In this module, you will learn how to predictably increase your results with sales scripting.
Preparation for a sales presentation is essential to repeatably achieve your desired outcomes. You may wonder why you would ever want to create a script. A script is simply a coherent string of words that make logical sense. We use scripts every day.
Here, Eric teaches you the why and how about carefully crafting and practicing your sales scripts. It is a learned skill and will help you achieve greater close rates. Once learned, it will be a tool you can utilize for the rest of your life.
Building Trust and Rapport:
It has been said that people buy from people they know, like, and trust. That is a universally true statement. At the beginning of a sales presentation, it is important to create rapport with the prospective client if you want to break down any existing barriers and build that trust.
In this tip-rich course, Eric teaches you numerous ways to accelerate the building of rapport. And, once that rapport is built, you will know how to leverage it to create the critical element of trust.
Building trust and rapport with your prospect early in your presentation will help facilitate an atmosphere where the prospect will be considerably more receptive to your offerings. You may even notice their body language relax!
Handling Objections:
Objection handling is a critical skill set to learn to help maximize your sales results and your closing ratio. Eric Lofholm has been successfully handling objections to close sales for over 25 years. In this course, Eric shares his best objection handling ideas and strategies.
By watching this module you will learn specific ideas that you can immediately use in your very next sales presentation to effectively handle the common objections you get. Eric covers how to techniques including specific scripts to use to address the common objections. He also covers the mindset of an objection handing master. After watching this course expect to make a lot more sales!
Setting Goals:
Goal setting is quite likely the most endorsed personal development strategy in the world. Goal setting is a learned skill. The more you work on your goal setting skills the better you get. In this course, Eric Lofholm shares his best goal-setting ideas from his 20+ years of applying goal-setting to his life and teaching goal-setting to others.
The ideas in this module are a combination of the best goal-setting ideas Eric has learned from studying what success and business legends, Tony Robbins, Brian Tracy, Zig Ziglar, Napoleon Hill, Les Brown, and others had to say about goal setting. Combine this with Eric’s life experiences and you have this course. By watching this course, you will improve your goal-setting skills now and forever.
Mindset of a B2B Sales Champion:
You’re taking this impactful course because you want to excel at sales. Think about the fact that you are selling every day, whether it’s in business or in your personal life. Every time you ask your children to do anything or make a request of anyone, you are selling.
To achieve excellence in selling, you need to develop the mindset of a champion. Eric teaches you to be your number one cheerleader and get out of that present “story” you may be living in and potentially holding you back from the success you dream of.
When you acknowledge yourself, it builds your self-esteem and confidence! Your learnings here could make a significant, positive effect on your life and the lives of others.
Closing B2B Sales Business:
In this module, you will learn how to close the B2B sale. Closing is a learned skill. Prior to me learning how to close I was the bottom producer on the team at my first sales job. Once I learned how to close I 5x my sales results in less than 3 months.
I have gone on to do millions and millions of dollars in B2B sales since. In this course, I share with you my best ideas! Many of the techniques you will literally be able to use in your very next sales presentation.
Enroll in this B2B Sales Course now.
Content
Become a Sales Pro – From Lead Generation to Closing
Prospecting Mastery
Lead Generation Mastery
Appointment Setting Mastery
Referral Mastery
Sales Scripting Mastery
Trust and Rapport Mastery
Objection Handling Mastery
Goal Setting Mastery
Mindset of a Sales Champion
Closing Mastery
The “Real Talk” Overview: Beyond the Typical Sales Hype
Let’s be honest: most B2B sales training feels like it was ripped straight out of a 1990s “boiler room” manual. As someone who has spent years in the tech space, I’ve developed a pretty high “cringe” threshold for generic advice. However, ‘The Complete B2B Sales Course’ actually caught me off guard. Instead of the usual fluff, this feels more like a certification prep for someone who actually wants to survive in a high-growth SaaS environment.
The instructor doesn’t just lecture; they dismantle the psychological barriers that stop most tech-minded professionals from effectively selling. What I appreciated most was the beginner to advanced trajectory. It starts with the fundamental mindset shifts needed to handle rejection but scales quickly into the tactical nuances of high-ticket deal making. It treats sales like a repeatable engineering process rather than a “natural talent” you’re born with. If you’ve ever felt that disconnect between building a great product and actually getting people to pay for it, this course bridges that gap with real-world projects that force you to apply the theory immediately.
Prerequisites
The beauty of this curriculum is the low barrier to entry, though I’d argue a certain level of professional maturity is required to really “get” it. You don’t need a business degree, but you do need:
- A basic understanding of how businesses operate (the B2B ecosystem).
- High resilience—sales is 90% “no,” and this course doesn’t sugarcoat that.
- A working laptop and a willingness to actually pick up the phone or send the emails.
- Familiarity with basic spreadsheet software for tracking your early efforts.
Skills & Tools You’ll Master
This isn’t just a series of “how-to” videos; it’s a deep dive into the industry-standard tools and methodologies that top-tier Sales Development Reps (SDRs) use daily. You aren’t just learning to talk; you’re learning to build a system. The course incorporates:
- Lead Generation: Mastering the art of finding high-intent prospects without wasting time on “cold” lists that don’t convert.
- CRM Fundamentals: Learning how to manage a pipeline using industry-standard tools like Salesforce or HubSpot to ensure no lead falls through the cracks.
- Advanced Scripting: Moving beyond the “robotic” script into dynamic frameworks that allow for genuine rapport while maintaining control of the conversation.
- Hands-on Labs: You’ll participate in simulated exercises that function like hands-on labs, where you practice overcoming objections in real-time.
Career Benefits & Job Roles
If you’re looking for career growth, this is one of the most direct paths to a six-figure OTE (On-Target Earnings) role. The job-ready skills taught here are exactly what recruiters look for in the tech sector. By completing the real-world projects within the course, you’ll have a portfolio of outreach strategies and script frameworks to show during interviews. Potential roles include:
- Sales Development Representative (SDR): The classic entry point into tech sales.
- Account Executive (AE): Transitioning from lead gen to the high-stakes world of closing.
- Sales Operations: For those who prefer the “systems” side of the sales engine.
- Founding Salesperson: Essential for early-stage startup founders who need to find Product-Market Fit.
The Pros
- Practical Over Theoretical: I loved that the course feels like a series of hands-on labs. You aren’t just watching a talking head; you’re building your own outreach sequences and refining your voice.
- The Rapport Framework: The section on building trust is worth the price of admission alone. In tech, trust is the only currency that matters, and the “Master Sales Trainer” teaches you how to establish it without looking like a “used car salesman.”
- Comprehensive Lead Gen: Most courses stop at “how to write an email.” This one goes into the “hundreds of thousands of leads” territory, showing you how to scale your efforts using industry-standard tools and automation.
- Beginner to Advanced Pathing: It doesn’t leave you hanging. Once you master the basics, the course dives into complex closing techniques that are usually reserved for senior executives.
The Cons
- Information Overload: Because it’s so comprehensive, it can feel a bit overwhelming for a total novice. There is a lot of ground covered, and if you don’t take the time to practice each module before moving on, the job-ready skills might not stick as effectively as they should. It requires a lot of self-discipline to not just “binge-watch” the content.