Become an expert in Search Engine Optimization. Master the best SEO tools and take a chance to land your dream job!
What you will learn
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What is search engine optimization (SEO)
Main SEO components and principles
First insights into SEO career and review of the SEO vacancies
What are search engines and how they work
Google ranking factors and search algorithms
How to use various types of SEO promotion
How to check the website for updates and remove the effec of the filter algorithm
Best manual and automatic ways to conduct competitive analysis
How to benchmark SEO performance and set SMART goals
How to optimize a website for technical SEO
How to conduct keyword research
How on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors
Tips and tricks that can help you structure a website and improve its usability
Which SEO best practices to apply when working with content at every stage
How to strengthen your off-page SEO and increase your domain authority
How to improve your link-building activities
How to use the most popular SEO tools for your website
What is local SEO and how to use Google My Business?
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