Real Estate Agent Marketing That Works, Even When You Don’t. 24/7 Podcasting For Realtors
What you will learn
Start their Podcast
Understand the different way they can use their Pocasting strategy to position and brand themsleves
Description
In the super-competitive real estate market, Realtors need every advantage they can get.
Don’t you hate it when a potential client that you spoke with months ago, buys or sells their home… and uses another agent?
Imagine, for a minute, that you had the undivided attention of your ideal prospect. And not only that, you were talking in their ear on a weekly basis. Maybe, they aren’t ready to sell their home or buy a new one this week, but what about next week, next month, next year.
If you can remain top-of-mind with your clients and position yourself as the “One and Only” Realtor for them to turn to, regardless of when they decide to buy or sell, what would that do to your business?
Everyone has a smartphone. Everyone in your farm could be listening to your online radio show or Podcast.
What is a Podcast? It is audio or video shows, that when you subscribe to them, are automatically updated on your Computer, Smartphones, iPads, Tablets, and/or iPods. Think of them as free radio or TV shows which you deliver Spam-Free! directly to your audience every time you produce one.
Podcasting is bigger than you think. When we survey people who listen to free, commercial-free audio Podcasts at least once a month: we discover an interesting fact: It beats AM/FM Radio, streaming audio, CD’s, TV Music channels, & Sirius!
If you compare the number of people listening to Podcasts monthly, they are as popular as Twitter with 39 mIllion listeners, even if it doesn’t get the same ‘Respect’.
But instead of communicating in impersonal 140 character Tweets, with Podcasting, you get right into the head of your target market for as long as you talk.
Podcasts are portable β and because of this, they are listened to everywhere… in the car, walking the dog, at the gym, at the beach, on a plane, anywhere.
When you claim your seat in this course, you’ll have permanent online access to watch the course 24/7, and there’s a Q&A discussion section by each lecture, where you can post questions – and we’ll answer them personally!
By following the short, simple, easy-to-follow lectures, you will be able to work through the process of setting up your show and publishing your first episode quickly.
Podcasting is increasing in popularity, and thanks to CarPlay, Google jumping on Podcasts and Apps, Podcast will continue growing for years to come. It is just past the ‘Early Adopter’ stage and has huge potential moving forward. Don’t miss out on the low-competition, high-demand opportunities that your fellow Real Estate Podcasters are enjoying.
Your co-instructor, Scott Paton, has over 10,000 Podcast students on Udemy. Your other co-instructor, MO, or Michael Oden, is moderator of the 19,000 strong Facebook group, Lab Coat Agents. Together, they bring you cutting-edge training that will change how you do business and you use high-leverage tools to grow your business.
Every minute you delay is actually COSTING you money ….
Enrol now!
Content
Real Estate Marketing and Podcasts
Podcast Styles For High Growth Realtors
Set Up Your Podcast Show
Make Your Podcast Episode and What to Do After It Is Posted
How to Market Your Podcast – Offline
How to Market Your Podcast – Online
Wrap Up
Bonus Lectures
Alright, folks, let’s talk about carving out your niche in the noisy digital world, especially if you’re battling it out in the real estate game. I just finished digging into ‘Realtor Podcast Marketing For Real Estate Agents Success,’ and frankly, it’s a breath of fresh air in a landscape often choked with generic marketing advice. The caption nails it: “Real Estate Agent Marketing That Works, Even When You Don’t. 24/7 Podcasting For Realtors.” This isn’t just about pressing record; it’s about building an enduring asset.
Overview
In an industry as competitive as real estate, differentiation isn’t just nice to have β it’s crucial. This course understands that, offering a robust framework for real estate agents to leverage podcasting not as a gimmick, but as a foundational pillar of their marketing strategy. Forget the usual cold calls and endless open houses (though those still have their place); this is about establishing yourself as a trusted authority, a local expert, and a go-to resource long before a client even thinks about buying or selling. It’s an intelligent play on long-form content, allowing agents to delve into market trends, neighborhood spotlights, interviews with local businesses, or even demystify the home-buying process. The real genius here is the focus on using your podcast to truly position and brand yourselves in a crowded market. You’re not just selling homes; you’re selling expertise, trust, and a personal connection thatβs available 24/7. This passive engagement means your expertise is working for you around the clock, cultivating leads and building rapport even when you’re busy showing properties or, let’s be honest, catching some much-needed sleep. It transforms your marketing from transactional to relational, creating a loyal audience that intrinsically trusts your advice.
Prerequisites
Good news on this front: you donβt need to be a tech wizard or a seasoned broadcaster to jump into this course. The primary prerequisite is a willingness to learn, a desire to stand out, and the commitment to consistency that any effective marketing strategy demands. If you have a computer, an internet connection, and maybe a smartphone, you’re pretty much good to go on the hardware side. While some comfort with public speaking or recording your voice is helpful, the course thoughtfully guides you through developing that confidence. Itβs designed to take you from a true **beginner to advanced** in terms of strategic podcasting application, so don’t let any initial technical apprehension hold you back. The focus is more on your message and your audience than on mastering complex audio engineering from day one.
Skills & Tools
This program doesn’t just hand you a microphone; it equips you with a powerful toolkit of practical skills. You’ll gain proficiency in **content ideation** tailored specifically for the real estate niche, mastering interview techniques that draw out compelling stories, and understanding basic audio editing to ensure your episodes sound professional without requiring a studio budget. Beyond production, you’ll learn about **SEO for podcasts**, ensuring your content gets discovered, and how to effectively integrate your podcast with your existing social media channels for maximum reach. The course emphasizes personal branding and strategic marketing planning, teaching you how to build an engaged audience. As for tools, you’ll explore accessible **industry-standard tools** like Audacity or GarageBand for editing (both free!), various hosting platforms like Libsyn or Buzzsprout, and even simple recording setups. The emphasis is on practical, affordable solutions, ensuring you can start without breaking the bank. There are implied **hands-on labs** built into the exercises, encouraging you to script, record, and even lightly edit your first episodes, transforming theoretical knowledge into tangible progress.
Career Benefits & Job Roles
For real estate agents, this course is less about finding a new “job role” and more about significant **career growth** and business expansion. The skills you acquire are essentially modern **job-ready skills** for the digital-first real estate professional. You’ll learn how to cultivate an enhanced personal brand, which directly translates into increased client trust and a stronger competitive edge. A successful podcast becomes a powerful lead generation engine, extending your market reach far beyond your immediate geographic area. Youβll position yourself as a thought leader, making future client interactions smoother and more productive. While not explicitly **certification prep**, the authority and recognition you build through podcasting can certainly elevate your professional standing, making any subsequent accreditations or specialty certifications resonate even more strongly with potential clients. Essentially, you’re investing in a scalable marketing asset that works tirelessly to bring you qualified leads and opportunities.
Pros
- Strategic Focus Over Technical Jargon: Unlike many “how-to podcast” guides, this course prioritizes the “why” and “how to apply” for real estate, making it immediately relevant and actionable. Itβs less about mastering every knob on an audio mixer and more about crafting a compelling narrative that converts listeners into clients.
- Real Estate Specific Content: The examples, case studies, and suggested **real-world projects** are all meticulously tailored for real estate agents. This avoids the common trap of generic advice, ensuring every lesson directly addresses the unique challenges and opportunities within the industry.
- Building a 24/7 Marketing Asset: The core value proposition shines through β creating a resource that constantly markets your expertise and brand. This passive lead generation mechanism is incredibly powerful, allowing agents to scale their influence and reach without needing to be actively “on” all the time.
- Personal Branding and Authority: The course provides a clear roadmap for establishing yourself as the undeniable expert in your local market or chosen niche. This kind of authority is invaluable for building trust, differentiating from competitors, and ultimately driving higher conversion rates. It effectively guides you from **beginner to advanced** in crafting a powerful personal brand through audio.
Cons
- Significant Time Commitment: Let’s be honest, podcasting isn’t a magic bullet that requires zero effort. While the course provides the strategic blueprint, launching and maintaining a quality podcast demands a consistent time investment for content creation, recording, editing, and promotion. It’s a long-game strategy, and immediate, overnight results aren’t realistic. Those hoping for a quick fix might find the sustained effort a challenge.