Use storytelling to engage stakeholders, craft product narratives, and drive decisions with data, emotion, and strategy
What you will learn
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Apply storytelling frameworks like the Heroβs Journey to product narratives
Develop stakeholder-centric stories for executives, customers, and teams
Use emotional storytelling to make product messaging more relatable and persuasive
Communicate product roadmaps, vision, and strategy with clarity
Create compelling one-pagers, elevator pitches, and short-form product stories
Leverage surprise, humor, and relatability to keep audiences engaged
Integrate data-driven storytelling to add credibility and impact
Build customer personas and understand emotional triggers to shape better stories
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