Media Training: Turn interests/experience in journalism/public relations into a media training career
What you will learn
Helping you figure out if the media training profession is for you
Helping you create a marketing plan for your media training business
Giving you the latest techniques on how to conduct a media training workshop
Giving you a true business perspective on media training
By the end of this course you will know how to conduct a media training and run a media training business
Description
Media Training is a fun and meaningful career. Imagine yourself as a media trainer, helping top-level executives, experts and authors around the world. Media Training is a fascinating career, but one without the headaches of working in a large bureaucratic media organization.
You can make an excellent living by interviewing people and then training them on how to be interviewed more effectively.
This course will teach you how to be a media trainer from both the training perspective as well as the business perspective. You will receive several books and many hours of online video teaching you all aspects of media training. If you are thinking about becoming a media trainer, this course will help you figure out if this is the right career for you, and, if so, how to go about entering the profession. If you do all of the homework for this course and the sister course on media training (provided at no extra cost) you should spend at least 8 hours. Being a media trainer can be a fascinating career, but it only works for people who have the right mix of interests, talents and disciplines.
There is a 100% Money-Back Guarantee for this Media Training course. And the instructor also provides an enhanced guarantee.
What Udemy students say about Media Training expert TJ Walker:
“5 Stars! I’ve studied TJ’s methods for a long time and actually use his approach in my own media training work. His course videos are clear, to the point and candid about the realities of making a living as a media trainer.” Janet Vasil
“5 Stars! Mr.Walker is so clear in his pitch and voice. He is so motivating and encouraging. I think I have found the right mentor after a long search.” Varsha Srivastava
“5 Stars! He is a very good practitioner and he knows what he is talking about. He is also able to convey his message very well.” Harriston Ho
“5 Stars! I’m learning from someone who has successfully worked with world-class clients… This is helping me move from what i think might work, into being confident in using techniques that have been proven over time!” Lori Wilson
“5 Stars! I found this course created by TJ Walker a perfect introduction to the world of media training. I wanted to learn, not only what a media trainer does, but also what steps I would have to take in order to become a successful media trainer–TJ discusses all this in a clear and concise manner, in a tone that is welcoming and never alienating. The only constructive critique I would give would be concerning the technical form of the presentation, more specifically the video quality and picture aesthetic. Going by the current standard as it applies to video, everything we view is in high definition. Having said that, I believe the video quality could be improved upon as well as the backdrop which I found to be a bit generic and outdated. I found these minor flaws to be slightly distracting and given the high caliber of the speaker and the information being presented I believe these aspects detracted, if only marginally, from the quality of the product.” Nick Cisik
“5 Stars! TJ Walker shows you what it takes to run a successful media training business. Fair warning: you might not want to run this business after taking the course. He’ll show you what you must do to be a success. Hint: It’s all about marketing. Great insights. If you decide to start a business, you’ll start on the right foot with your eyes wide open. If you are looking to add media training to your PR business, you’ll get great insights on how to run the training and give feedback. Very valuable training for all!” Dan Janal President PR LEADS”
What others say about Media Training expert TJ Walker:
“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer
(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and Media Training firm.”Gregg Jarrett, Fox News Channel Anchor
Content
How to Enter The Business of Media Training
Housekeeping Matters
An Insider’s Perspective: Is Media Training Your Next Pivot?
Look, I’ve spent the better part of two decades in the tech sector, and if there’s one thing I’ve learned, it’s that being the smartest person in the room means nothing if you can’t communicate your vision. We see it all the time with CTOs and founders who freeze up during a real-world project launch or a high-stakes press conference. That’s where media trainers come in. But here’s the kicker: most people think media training is just about “not saying something stupid” on camera. It’s actually a sophisticated business model that bridges the gap between raw journalism and high-level corporate strategy. After diving into “Media Training: You Can Be a Media Trainer,” I wanted to share my take on whether this course actually delivers job-ready skills or if it’s just another collection of talking heads.
Most certification prep courses focus strictly on the “how-to” of a specific skill, but this course takes a refreshingly different approach. It’s essentially a “business in a box” for anyone who has spent time in the trenches of PR or newsrooms and wants to monetize that experience. It doesn’t just teach you how to coach someone to handle a industry-standard tools like a TelePrompTer or a boom mic; it teaches you how to structure a consulting firm. From my vantage point, the most original insight here is the shift from “practitioner” to “consultant.” It’s a psychological hurdle that many beginner to advanced learners struggle with, and this course tackles that head-on by focusing on the career growth potential of the niche.
What You Need Before Hitting Play
You don’t need a PhD in communications, but let’s be honest: if you’ve never been in front of a camera or written a press release, you’re going to find the learning curve a bit steep. This isn’t a “Media 101” class; it’s a “How to Teach Media” class.
- Foundational Experience: A background in journalism, public relations, or corporate communications is highly recommended.
- Basic Tech Literacy: You should know your way around a camera and basic recording software, as you’ll be setting these up for clients.
- Entrepreneurial Itch: Since a large chunk of the course covers the business side, you need a desire to work for yourself or lead a department.
- No Fancy Gear Required: You don’t need a hands-on labs setup in your basement yet, but you should have a reliable computer and a decent microphone to practice your own delivery.
The Toolkit: Skills & Industry-Standard Tools
The course does a solid job of mapping out the industry-standard tools you’ll need to command a high day-rate. We’re talking about more than just a camera. You’ll learn how to leverage playback technology for “critique sessions”—which are essentially the hands-on labs of the media training world. You’ll also get a deep dive into the real-world projects of creating a marketing plan that doesn’t feel like “sales.”
- Workshop Architecture: How to build a syllabus that keeps high-level executives engaged for 8 hours.
- The “Money” Skills: Developing a marketing plan specifically for high-ticket consulting.
- Diagnostic Techniques: Learning how to spot a client’s “tells” and nervous habits within five minutes of meeting them.
- Business Operations: Pricing strategies, contract basics, and how to scale from a solo-preneur to a firm.
Career Benefits & Job Roles
The career growth potential here is surprisingly high because the demand for media training is currently exploding. Every startup founder needs to be “press-ready” before a Series A round, and every corporate VP needs to be “Zoom-ready” for the hybrid work era. Completing a course like this prepares you for several job-ready skills and roles:
- Independent Media Consultant: Running your own shop and setting your own six-figure rates.
- In-house Communications Coach: Working for a FAANG-level company to prep their executives for keynote speeches.
- Crisis Management Specialist: Helping brands navigate PR disasters in real-time.
- Public Speaking Coach: Transitioning from strictly “media” to broader career growth coaching for leaders.
The Pros
- Practical Business Focus: Unlike many academic courses, this spends significant time on how to actually get paid. It treats media training as a real-world project, not just a theory.
- Latest Techniques: It covers the transition from traditional broadcast media to digital-first and social media “interviews,” which is where the industry is moving.
- Actionable Templates: You aren’t just watching videos; you’re getting frameworks you can immediately apply to your first beginner to advanced client sessions.
The Cons
The only real gripe I have is that the marketing section can feel a bit “old school” at times. While the fundamentals of career growth are there, it doesn’t lean as heavily into modern industry-standard tools like LinkedIn automation or advanced SEO for consultants. You’ll get the “what” and the “why,” but you might need to supplement the “how” if you’re looking to build a high-tech lead generation funnel.