Service Marketing, Marketing fundamentals, Digital Marketing, Service Industry, Marketing Strategy, Product Marketing
What you will learn
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Understand the fundamental concepts and principles of service marketing.
Recognize the unique characteristics and challenges of marketing intangible services.
Analyze consumer decision-making processes and their impact on service consumption.
Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
Develop effective service marketing strategies aligned with organizational goals.
Formulate segmentation, targeting, and positioning strategies for service offerings.
Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
Apply the 7Ps framework to design and manage service experiences that meet customer needs.
Create comprehensive service marketing plans with clear objectives and tactics.
Execute service marketing campaigns, measure performance, and adapt strategies as needed.
Evaluate current trends and challenges in the evolving service marketing landscape.
Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.
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