Master Copywriting & Storytelling


Storytelling, Stellar Intros, SEO writing, Editing your content, CTA, Consumer psychology

What you will learn

Understand your target audience and create relevant content for them

Brand Storytelling

Neuro marketing principles to use when writing copy for the online mediums

Generate endless content ideas and know websites available online like uber suggest, Headline Analyzer and so many more ..

SEO copywriting and Keyword Strategy

Write Headlines and CTA which enable action

Power words to use that make audience click

Real-life brand examples

Write copy that is clear and accurate

Digital Consumer

Description

Make all the ‘write’ moves with our course in content marketingΒ  πŸ™‚
Content Creation and Marketing is the most-needed skill today!!


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COPY is the heart and soul of any marketing collateral. It is the foundation of anything do you digitally

  • This course will help you write your copy that tells your story and sells your brand.
  • Learn about different types of copywriting, storytelling and neuro marketing principles to use when writing copy for the online mediums. This course will cover how you can better understand your target audience and create relevant content for them
  • This course teaches how to draft effective and clear headline, intros , titles for content pieces and develop an understanding of the tone and voice of your brand or yourself.
  • You will generate endless content ideas and will be aware about various valuable tools available online like Uber suggest, Headline Analyzer and so many more …once you finish the course.
  • Practical approach to creating and editing content will be shared along with real-life brand examples throughout the course.
  • You will learn how to optimize content for good search engine visibility and get an understanding about keywords
  • At last, you will also learn the ways to edit the content you create and make it more relevant an consumable

    So develop your voice, build your brand and discover content style & structure strategies with this course.

English
language

Content

Introduction to Content Writing, Why Content Marketing is so important

Introduction to Content Writing, Why Content Marketing is so important

2. The Art of Brand Storytelling Copywriting Versus Content Writing

The Art of Brand Storytelling Copywriting Versus Content Writing

Understanding Reader’s Psychology

Understanding Reader’s Psychology

Copywriting vs Content Writing

4. Copywriting vs Content Writing

Crafting Catchy Headlines and Introduction

Crafting Catchy Headlines and Introduction

Defining your consumers AKA Potential audience

Defining your consumers AKA Potential audience

Real-Life brand examples and their Content Marketing

Real-Life brand examples and their Content Marketing

Action Words & Effective Call to Actions (CTA)

Action Words & Effective Call to Actions (CTA)

SEO Copywriting and types of keywords

SEO Copywriting and types of keywords

Editing Techniques to make your content relevant

Editing Techniques to make your content relevant