Marketing, Startups, Nonprofits, B2B and B2C, Customer Relationship Management (CRM), Digital Marketing Fundamentals
What you will learn
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Analyze case studies to illustrate the application of different marketing strategies in real-world scenarios.
Develop basic skills in using digital marketing tools such as SEO, SEM, and social media platforms.
Evaluate the role of storytelling in branding and its impact on consumer perception.
Implement CRM strategies to improve customer retention and lifetime value.
Measure the effectiveness of marketing campaigns through key performance indicators (KPIs) and metrics.
Compare and contrast marketing approaches across various industries such as retail, healthcare, and technology.
Analyze legal frameworks that govern advertising, privacy, and consumer protection in marketing.
Execute marketing campaigns effectively through budgeting, resource allocation, and timeline management.
English
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