JNJ Value Proposition Canvas for creating brand story and sales script for story telling during cold calling / b2b sales
What you will learn
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Understand what is a Value Proposition
Understand why do you need to have a Winning Value Proposition
Learn how to develop a Winning Value Proposition using tools like Customer Insight Generation, Concept Development and Testing
Develop a Winning Value Proposition for your current or new business!
Real Life Case Reviews
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