Learn how to create, structure, and optimise a blog post
What you will learn
Define Content Marketing And Explain Why It Is Important In Today’s Market
Explain What Content Should Be Able To Do And Define The Structure For Effective Content
Build Your Professional Brand By Building Or Improving Your Personal Website/Portfolio
Discuss And Describe The Editorial Process For Content And The Importance Of Having A Content Calendar
Apply A Mental Framework For Your Content Marketing Strategy
Examine And Discuss The Various Components Of The 7A Framework
Illustrate And Map Your Customer’s Journey
Produce An Empathy Map Of Your Customer
Build An Experience Map
Practise Two Vital Content Creation Skills
Recall And Define Four Types Of Content
Practice Writing Each Of The Four Types Of Content
Modify The Four Types Of Content To Combine Them Into One Effective Content Piece
Examine What It Means To Be Ethical And Establish Ethical And Professional Guidelines For Content Marketing
Employ Metrics And Analytics To Enhance Marketing
Use Upgraded Multimedia In Content Marketing
Description
Welcome to the course “Creating Blogs That Your Audience Loves To Read”. This is a free course presented by Handlebuzz for you.
In this course you will learn to craft a blog while keeping your buyer persona in mind. After that you will learn to create a structure for your blog post that keeps the attention of your audience and helps you in meeting your goals. After headline and crafting a blog we have to optimise our blog post with the metrics that can help us to appear in the top searches. After that I have added a lecture for effective writing tips.
We are waiting for you to see you enrolled in this free course. If you liked this course you can enrol to our paid course “Content Marketing Strategies: That Increase Sales Revenueβ
This course is divided into the 9 sections. In this course you will master the strategies of content marketing that will make a good content marketer a great content marketer. You will learn about the storytelling, learn to write attention grabbing headlines, learn about documented content marketing strategy, learn about hoe to consistently produce high quality content for the brand, In the seventh section you will learn why it’s important to create engaging videos and many more things.
Content
Introduction