Master Copywriting with a Fortune 100 Expert and Kellogg MBA: Your Ultimate Guide to Crafting Compelling Copy
Why take this course?
π Course Title: Copywriting with Dekker: The Only Copy Course You Ever Need!
π Course Instructor: Dekker Fraser, MBA
π Course Headline: Your Complete Guide to Copywriting: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA
π Welcome to the Ultimate Copywriting & Content Marketing Course!
Are you ready to master the art of copywriting and elevate your content marketing skills to new heights? This comprehensive course is tailored to take your writing from good to great, turning your products and services into sales magnets. With Dekker Fraser, an experienced Fortune 100 copywriter with a Kellogg MBA, as your guide, you’re set for success!
π What You’ll Learn:
- My exclusive copywriting framework
- Analyze case studies and proven ads
- Explore numerous examples of great copywriting in action
- Top copywriting techniques to become a master copywriter
By the end of this course, you will be equipped to:
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Develop a full-funnel content marketing & copywriting plan
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Write copy that convinces and sells your products/services
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Nurture leads effectively, turning them into paying customers
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Craft high-CTR YouTube titles
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Write compelling body copy
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And much more!
π Inside the Course:
- Copywriting for All Stages: Learn B2B, B2C, case study, email, website, nurturing, funnel, content, direct-response, short-term sales, and long-term growth copywriting.
- Proven Strategies & Psychology: Discover how to apply persuasive marketing psychology principles and map copy to the stages of awareness and funnel progression.
- Headline Formulas: Utilize 35 proven headline writing formulas that will boost your sales and brand growth.
- First Copywriting Paragraphs: Learn 10 ways to write your first copywriting paragraph after crafting headlines.
- Research-Backed Methods: Apply research-backed approaches for long-term and short-term marketing success.
π― Key Sections:
- B2B Copywriting (for businesses)
- B2C Copywriting (for consumers)
- Case Study Copywriting
- Email Copywriting
- Website Copywriting
- Nurturing & Funnel Copywriting
- Content Copywriting
- Direct-Response Copywriting
- Copywriting for Short-Term Sales
- Copywriting for Long-Term Growth (Brand Copywriting)
- Headline Copywriting
- Body Copy Copywriting π
This course is perfect for:
- Consumer (B2C) and business-to-business (B2B) copywriting contractors
- Marketing managers
- Entrepreneurs
- Freelance copywriters
- Content writers
- Content marketing managers
- And anyone else responsible for marketing content!
π Real-World Examples:
- Lead generation ads
- Lead nurturing ads
- Copywriting case studies
- Effective email copywriting
- Copywriting to generate meetings for the sales team…and more!
Let’s transform your copywriting skills and make an impact with your content. Enroll in this course today and start crafting compelling copy that sells! πβοΈ