Learn the art of brand management and how to build a brand that lasts the test of time and grows successfully.
What you will learn
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Brand Building with Emotion & Story
The 5 Laws of Brand Growth & Management
Disruptive Consistency – The Secret To Advertising
Creating Iconic Advertising (On a Budget)
Understanding Share of Voice (SOV)
Creating Actionable Brand Building Tactics
Key Responsibilities of a Brand Manager
Structuring a Product Portfolio
How to Measure Brand Awareness
The Power of Brand Kaizen
Allocating a Brand’s Advertising Budget
English
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