Brand Identity, Personal Branding, Strategic Positioning, Thought Leadership, Reputation Management, Career Growth
What you will learn
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Explain core brand theories and their application in modern branding.
Analyze the psychological factors influencing brand perception and loyalty.
Develop a strategic brand positioning framework for differentiation.
Construct a compelling personal brand aligned with career goals.
Utilize digital platforms to enhance personal brand visibility and influence.
Communicate a consistent and authentic brand message across channels.
Implement reputation management strategies to sustain brand credibility.
Evaluate personal brand success using key performance metrics.
English
language