Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Why take this course?
π Account Based Marketing: B2B Marketing, Lead Generation π«
Course Headline: Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? If this resonates with you, you’re in luck! π
Why This Course?
In just a few weeks, you’ll be equipped with the knowledge and tools to launch your own successful account-based marketing (ABM) campaigns. Dekker Fraser, an experienced MBA-holding marketer with a rich background at Sony and a Google-backed startup, will guide you through every step of the process.
Course Highlights:
π― Generate Pipeline Revenue and Qualified Leads Quickly
- Learn to quickly create ABM campaigns that drive pipeline revenue.
- Understand how to identify your ideal customer profile (ICP) and tailor your strategy accordingly.
π₯οΈ Execute an ABM Advertising Campaign on LinkedIn
- Master the intricacies of running effective ABM campaigns on LinkedIn.
- Discover how to target the right accounts and create compelling ads that resonate.
π° Develop an ABM Strategy for Content and Email Nurturing
- Craft personalized content strategies that engage and nurture your target accounts.
- Learn best practices for email campaigns that complement your ABM efforts.
π Replicate the Success of High-Impact ABM Direct Mail Campaigns
- Explore the art of direct mail with a modern twist, ensuring your messages stand out in the inbox (or mailbox!).
π― Targeting and Advertising Across Twitter, Google, and Facebook
- Gain insights into how to use these platforms for laser-focused targeting and effective advertising.
π Build a Targeted List Using Various Methods
- Discover methods to build a highly targeted list that will be the foundation of your ABM campaigns.
π Track Performance Using Advanced Marketing Funnels
- Learn how to set up and interpret advanced marketing funnels to measure campaign success.
πββοΈ Influence Your Target Accounts by Leveraging Key Influencers
- Identify and engage with key influencers within your target accounts to amplify your ABM efforts.
π¬ Integrate Cold Email Tactics into Your ABM Campaigns
- Combine cold emailing with your ABM strategy for maximum outreach potential.
What You’ll Learn:
This course is designed for B2B marketers who are ready to dive into account-based marketing and generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development professionals will also find immense value in this comprehensive training.
Real Case Studies & Actionable Strategies:
- Learn from real-world examples of successful ABM campaigns.
- Step-by-step instructions on building your own campaigns.
- Strategic frameworks put into practice with tangible results.
Instructor’s Credentials:
Dekker Fraser brings over a decade of marketing expertise to the table, including his MBA in marketing from the Kellogg School of Management. He has a track record of teaching college-level marketing and has published numerous marketing books. As a program advisor for a leading university’s MBA program, Dekker is uniquely qualified to teach you ABM best practices.
Enroll now and transform your B2B marketing strategy with Account Based Marketing: B2B Marketing, Lead Generation. Take the first step towards generating qualified leads and driving pipeline revenue like never before! πβ¨
- Uncover the core principles of Account-Based Marketing (ABM), moving beyond generic outreach to hyper-personalized engagement with high-value B2B targets.
- Master the art of ideal customer profile (ICP) identification, defining precisely who your most profitable accounts are and the key stakeholders within them.
- Learn to construct a robust ABM strategy, from initial account selection and research to campaign execution and ongoing nurturing.
- Develop proficiency in account research techniques, leveraging diverse data sources to gain deep insights into target companies’ challenges, goals, and decision-making processes.
- Understand how to map key stakeholders within target accounts, identifying champions, influencers, and blockers to navigate complex B2B buying committees.
- Discover effective methods for creating personalized content and messaging that resonates with specific account needs and pain points.
- Explore various digital and offline channels suitable for ABM outreach, including targeted advertising, personalized email, social selling, and executive events.
- Gain insights into building strong relationships with sales and marketing alignment, ensuring seamless collaboration for account penetration and conversion.
- Learn to develop compelling sales enablement materials that empower your sales team with the right information and tools for targeted account engagement.
- Understand the importance of measurement and analytics in ABM, tracking key performance indicators (KPIs) to gauge campaign effectiveness and optimize future efforts.
- Explore how ABM integrates with and enhances traditional lead generation tactics by focusing on quality over quantity.
- Gain practical knowledge on optimizing your sales funnel specifically for ABM approaches, ensuring a smooth journey for targeted accounts.
- Learn best practices for business development within the ABM framework, focusing on long-term account growth and relationship building.
- Discover strategies for identifying and engaging with decision-makers who have the authority to drive significant business opportunities.
- Understand how to leverage account intelligence platforms to streamline research and personalize outreach at scale.
- Learn to craft compelling value propositions tailored to the unique needs of individual target accounts.
- Explore methods for orchestrating multi-channel campaigns that deliver a consistent and impactful message across various touchpoints.
- Gain an understanding of how to measure ROI for ABM initiatives, demonstrating the financial impact of your targeted marketing efforts.
- PROS:
- Provides a clear, actionable framework for B2B lead generation focused on high-value accounts.
- Emphasizes data-driven decision-making and personalization for improved campaign effectiveness.
- CONS:
- Requires significant upfront investment in research and personalized content creation, making it less suitable for businesses with very limited resources.