Advanced Program in Marketing

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Advanced Program in Marketing by MTF Institute

What you will learn


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Module 1: Marketing Management

Module 2: Branding & Brand Management

Module 3: Advertising & Advertising Management

Module 4: PR and PR Management

Module 5: Strategy

Advertising Strategy

Advertising Budget

Evaluation of the Effectiveness

Media Planning

Advertising Models

Advertising Agencies

PR tasks, competencies

PR strategy

Research tools in PR

Content & media material in PR

Media relations in PR

Crisis management

Planning, measurement, ethics

English
language
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