Unit Economics & CRM: LTV, Churn, Retention Rates, Cohorts

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Unit Economics and Customer Relationship Management: LTV, Churn, Retention rates, Cohorts

What you will learn


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Unit Economics

Customer Relationship Management Metrics

LTV, Churn and retention rates

Cohorts (PL vs UE, absolute _ relative cohorts)

Cohorts (LTV for specific period, forecast)

How to choose important metrics

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