Carry out an in-depth keyword research: from the brainstorming ideas to clustering and placing the semantics
What you will learn
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The notion of keyword research and reasons to conduct it
Latest keyword tendencies in SEO
Definition of user intent and its role in the process of a keyword selection
Semantic core and the algorithm of its building
Structure o keywords and their types
Long-tail keywords as a basis of keyword strategy
Tips and tricks on brainstorming
5 metrics to consider while choosing keywords for targeting
Analysis of competitors’ websites
Google instruments to collect statistics
Ahrefs as a keyword research tool
Keyword clustering process
Placing semantics
English
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