A Critical Exploration of Cultural Heritage, Tourism Development, and Management
What you will learn
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Assess heritage tourism development from social and management perspectives, exploring key concepts like authenticity and globalization.
Understand and assess sustainable development principles in heritage tourism, including conservation and long-term destination viability.
Develop marketing strategies for heritage tourism, focusing on visitor demand, cultural experiences, and attraction promotion.
Apply principles of planning and management in heritage tourism, focusing on visitor management and socio-economic impacts.
English
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