Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business
What you will learn
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How Google Ads (Adwords) works, its pros, and cons
About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads Campaigns
Creating Google Ads Bidding Strategies
Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
How to write an ad and ad extensions
How to conduct keywords research and group keywords
How to determine a budget based on your keyword research
Working with Google Ads Editor
How to use Google Trends to understand your search demand seasonality
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing Google Tag Manager, and Google Analytics tracking code
How to launch remarketing ads campaign to convert, up-sell, and retain customers
How to conversion tracking to get the most out of your advertising budget
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