Master Account-Based Marketing and Enhance Your B2B Marketing to Focus on Ideal Customers and Increase Your Conversions
What you will learn
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Understand the specifics of account-based marketing
How to build an account-based strategy and maximize its efficiency
What are ideal accounts? How to identify them for promoting your offers
What is competitive analysis? What methods and tools are available for this? How do you use them
What the ideal customer profile (ICP) is and be able practically to create for own projects
How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
How to use Snovio for collecting the contacts of your prospects
How to use ad launch and email marketing methods
How to create an email sequence to attract prospects
What information you should consider to understand your email marketing results
What types of follow-ups exist and their benefits for your ABM strategy
What an omnichannel strategy is and how it is used in ABM
What are marketing and content funnels and how they work
Understand how to communicate with accounts to engage them in your product
What aspects to consider for effective analysis of your ABM efforts
How to work with analytical tools
How to use ChatGPT to effectively communicate with clients
English
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