Complete Google Ads PPC Mastery Course 2024


Learn Performance Marketing

What you will learn

Google Ads Fundamental

Introduction to Google Ads

campaign set up

Campaign Optimization & Management

Deep Dive into Specific Campaign Types

Additional Topics & Resources

Google Ads case study

Strategy to Run google Ads

Conversion set up

Google Ads course

Description

Are you ready to attract more customers, generate leads, and boost your online sales with Google Ads?

This comprehensive course, designed for [mention target audience: beginners, marketers, etc.], will equip you with the essential knowledge and skills to unlock the power of Google Ads, the world’s largest advertising platform.


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What you’ll learn:

  • Module 1: Introduction to Google Ads: Navigate the platform, understand campaign types, set up your account, and master keyword research.
  • Module 2: Crafting Compelling Ads: Write captivating ad copy, create high-performing visuals, and utilize extensions to stand out from the competition.
  • Module 3: Targeting Your Ideal Audience: Discover powerful targeting options, including demographics, interests, and custom audiences, to reach the right people at the right time.
  • Module 4: Bidding Strategies & Budget Management: Master bidding strategies (manual & automated), optimize your budget allocation, and ensure maximum return on ad spend (ROAS).
  • Module 5: Tracking & Measurement: Learn how to effectively track conversions, analyze campaign performance data, and optimize for success.
  • Module 6: Advanced Techniques: Deep dive into specific campaign types (Search, Display, Shopping, Video), explore automation features, and delve into local campaigns.
  • Bonus Module: Prepare for Google Ads Certifications (optional)

Benefits you’ll gain:

  • Increased website traffic and leads
  • Improved conversion rates and sales
  • Enhanced brand awareness and visibility
  • Stronger understanding of online advertising strategies
  • Confidence in managing your own Google Ads campaigns
English
language

Content

Introduction

Introduction
Google Ads Types
Explanation of Each Objective & parameter

Google Interface and Settings

Google Interface and important settings
Payment billing setup and Goal Setting

Search Ads

Lead Search Ads
Keywords Research
Search Ads 2
Search Ads 3
Search Ads 3

Google Ads Interface set up and campaign setting

Google Ads Custom setting
Google Ads Reports & Analytics
Google Admin console set up
ROAS Of Google Ads campaign
ROAS Of Google Ads campaign continued
Demand Generation Campaign
Google Ads Metrics
Google Ads QA

Google Quality score

Quality score Intro and Reports
Quality score 2
Google Ads Quiz
Google Ads Assignment