B2B Marketing Strategy with Account-Based Marketing(ABM) 2.0

New Technologies and Trends That Are Revolutionizing B2B Marketing By Using Account-based Marketing 2.0

What you will learn

Introduction to Account-Based Marketing 2.0

Data-Driven Account Selection

Personalization and Customization

Advanced Targeting Techniques

Multi-Channel Engagement Strategies

Measuring Success and Optimizing Campaigns

Case Studies and Best Practices

Description

In this course, Bilal Hassan will share his expertise and insights on Account-based Marketing 2.0, which is quickly becoming the standard for B2B marketing. The course will cover the key elements of Account-based Marketing 2.0, including the latest technologies, strategies, and tactics to help students create highly personalized campaigns that target specific accounts. Students will learn how to leverage data insights to create tailored content, use automation to scale personalization, and employ a multichannel approach to engage target accounts.

Throughout the course, Bilal will provide real-world examples and case studies to demonstrate how Account-based Marketing 2.0 can drive business growth and improve ROI. Students will also learn how to align their sales and marketing teams to achieve common goals and track the success of their Account-based Marketing 2.0 campaigns through key metrics and KPIs.

By the end of the course, students will have the knowledge and skills to implement a successful Account-based Marketing 2.0 strategy, from developing a comprehensive plan to measuring its impact on business outcomes. This course is ideal for marketers who want to stay ahead of the curve in B2B marketing and improve their ability to engage target accounts and drive business growth.

Here are the Main Points of this Course.

1-Introduction to Account-Based Marketing 2.0

2-Data-Driven Account Selection

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3-Personalization and Customization

4-Advanced Targeting Techniques

5-Multi-Channel Engagement Strategies

6-Measuring Success and Optimizing Campaigns

7-Case Studies and Best Practices

English

language

Content

Introduction to Account-Based Marketing 2.0

Course Outlines

Understanding the basics of account-based marketing

Differences between traditional ABM and ABM 2.0

Key benefits of ABM 2.0

Data-Driven Account Selection

Identifying and prioritizing high-value accounts

Creating an account scoring model

Using Data to Identify Potential Lifetime Value and Conversion Likelihood

Personalization and Customization

Creating Personalized Messaging and Content for Target Accounts

Understanding the role of personalization in ABM 2.0

Tailoring messaging and content to address specific pain points

Advanced Targeting Techniques

Leveraging artificial intelligence and machine learning for enhanced targeting

Predictive analytics and its role in ABM 2.0

Combining multiple data sources to enhance targeting efforts

Multi-Channel Engagement Strategies

Developing a multi-channel approach for engagement

Understanding the role of various channels (e.g. email, social media, direct m

Creating a cohesive and integrated approach to engagement across channels

Measuring Success and Optimizing Campaigns

Measuring the success of ABM 2.0 campaigns

Identifying key metrics and KPIs for ABM 2.0

• Best practices for optimizing and refining ABM 2.0 campaigns over time

Case Studies and Best Practices

• Real-world examples of successful ABM 2.0 campaigns

Best practices and tips for implementing ABM 2.0

Overcoming common challenges in ABM 2.0 implementation

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