Be a Facebook Ads Pro with Dekker: Facebook Advertising

Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours.

Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.

He helped countless companies–large & small–with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school–the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.

Some of the key things you’re going to learn in this groundbreaking Facebook ads course:

• What separates the top 1% of Facebook ads marketers from the bottom 99%?
  • Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
  • A deep understanding of how awareness ads work at scale. Most Facebook ads “gurus” ignore this objective completely because they don’t understand how large-scale Facebook ads work and how to spend budgets wisely.
  • How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth–simultaneously!
• How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
• How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
• How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
• How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
• How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
• How to set up retargeting and sophisticated Facebook marketing funnels
• How to build custom, highly targeted lists for Facebook ads
• How to create and promote content for each stage of the Facebook ads marketing funnel
• Lead generation best practices
• How to build Facebook ads that will make people buy your product now and long into the future

SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)

This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!