
Manage Gen Z at work | AI in HR | Gen Z recruiting & onboarding | employee retention | EVP | #1 HR instructor | AIHR
What You Will Learn:
- Build a Gen Z–ready EVP and cut time-to-hire with an AI recruiting funnel
- Design an AI-powered onboarding process that improves 90-day retention
- Run continuous feedback and predictive retention analytics to reduce turnover
- Build a Total Rewards and microlearning L&D system Gen Z actually values
- Manage, motivate and lead Gen Z day to day without micromanaging
- Create a 10-step HR strategy and roadmap to roll out across your company
- Learn alongside 1.6M+ of Mike’s students from 185 countries
- Draw on the author’s experience: Preply, Wargaming, iDeals, Alfa-Bank
Overview: The Modern HR Reality Check
Look, if you’re still trying to manage a 22-year-old the same way you managed a Gen Xer in 2005, you’re not just behind the curve—you’re actively bleeding talent. I’ve seen this play out in high-growth tech environments from startups to established giants like Preply and Wargaming. The friction isn’t just “generational differences”; it’s a technological and cultural gap that most career growth programs completely ignore. This course, “Managing Gen Z Employees with AI,” is less of a standard lecture and more of a tactical manual for the industry-standard tools required to survive the next decade of leadership.
The core insight here isn’t just about “understanding” Gen Z; it’s about leveraging AI in HR to bridge the gap between their expectations and your company’s bottom line. Most HR certifications feel like they were written by a committee in a basement. Mike’s approach is different. He leans into the uncomfortable reality that Gen Z demands transparency, speed, and purpose—things that traditional HR silos are terrible at providing. By integrating over 130+ AI tools, the course shows you how to automate the “robotic” parts of your job so you can actually be human with your team. It’s a beginner to advanced journey that reframes AI not as a threat to HR jobs, but as the only way to scale the personalized attention this generation craves.
Prerequisites
You don’t need a PhD in Data Science, but you should have a basic pulse on HR fundamentals. Whether you are a seasoned Director or a fresh Lead, you just need a laptop and a willingness to stop micromanaging. This is certification prep for the real world—so bring an open mind about replacing your manual spreadsheets with automated, AI-driven workflows.
Skills & Tools You’ll Master
This isn’t just theory; it’s a toolkit for job-ready skills. You’ll dive deep into:
- Predictive Retention Analytics: Using AI to spot “quiet quitting” before the resignation letter hits your inbox.
- Recruiting Funnel Automation: Building an AI-powered engine that slashes time-to-hire while maintaining a high-touch candidate experience.
- AI-Powered Onboarding: Crafting 90-day paths that use industry-standard tools to automate paperwork and prioritize cultural integration.
- Microlearning Architectures: Designing L&D systems that actually fit into a 15-second-attention-span world.
- EVP (Employee Value Proposition) Engineering: Using data to build a brand that Gen Z doesn’t just work for, but advocates for.
Career Benefits & Job Roles
If you’re looking for career growth, being the “AI-Fluent HR Leader” is currently one of the highest-leverage positions you can hold. Companies are desperate for people who can bridge the gap between the C-suite’s efficiency goals and the workforce’s demand for empathy. Completing these real-world projects positions you for roles like:
- People Ops Director: Leading digital transformation in the workspace.
- Talent Acquisition Lead: Specializing in Gen Z high-volume, high-quality hiring.
- Employee Experience (EX) Consultant: Designing the modern Total Rewards landscape.
- HR Business Partner (HRBP): Moving from administrative support to a strategic, data-driven advisor.
Pros: Why This Course Hits Different
- Deep Industry Pedigree: You aren’t learning from an academic. Mike’s experience at iDeals, Alfa-Bank, and Wargaming means these strategies have been stress-tested in high-pressure, global environments. This is hands-on labs style learning where you see what actually works.
- The 130+ Tool Library: The sheer volume of AI tools covered is staggering. It’s not just “use ChatGPT”; it’s a curated ecosystem of specialized HR tech that helps you automate everything from feedback loops to performance reviews.
- Curing Micromanagement: The course gives you a framework to lead without being “that” boss. By using continuous feedback loops and AI-driven metrics, you get the visibility you need without suffocating your employees.
- Practical Roadmap: I’m a fan of the 10-step HR strategy included at the end. It turns the “what” into a “how,” giving you a literal slide deck and real-world projects template to present to your leadership.
Cons: The Honest Take
If I’m being honest, the sheer volume of 130+ tools can be overwhelming. It’s a lot of hands-on labs content to digest. If you’re a “one-and-done” learner, you might get lost in the sea of software options. You really have to be disciplined about picking the 5-10 tools that fit your specific company culture rather than trying to implement every single shiny object Mike mentions. It’s a high-density experience, so don’t expect to breeze through it in a single afternoon.