Storytelling, Stellar Intros, SEO writing, Editing your content, CTA, Consumer psychology
What you will learn
Understand your target audience and create relevant content for them
Brand Storytelling
Neuro marketing principles to use when writing copy for the online mediums
Generate endless content ideas and know websites available online like uber suggest, Headline Analyzer and so many more ..
SEO copywriting and Keyword Strategy
Write Headlines and CTA which enable action
Power words to use that make audience click
Real-life brand examples
Write copy that is clear and accurate
Digital Consumer
Description
Make all the ‘write’ moves with our course in content marketingΒ π
Content Creation and Marketing is the most-needed skill today!!
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COPY is the heart and soul of any marketing collateral. It is the foundation of anything do you digitally
- This course will help you write your copy that tells your story and sells your brand.
- Learn about different types of copywriting, storytelling and neuro marketing principles to use when writing copy for the online mediums. This course will cover how you can better understand your target audience and create relevant content for them
- This course teaches how to draft effective and clear headline, intros , titles for content pieces and develop an understanding of the tone and voice of your brand or yourself.
- You will generate endless content ideas and will be aware about various valuable tools available online like Uber suggest, Headline Analyzer and so many more …once you finish the course.
- Practical approach to creating and editing content will be shared along with real-life brand examples throughout the course.
- You will learn how to optimize content for good search engine visibility and get an understanding about keywords
- At last, you will also learn the ways to edit the content you create and make it more relevant an consumable
So develop your voice, build your brand and discover content style & structure strategies with this course.
English
language
Content
Introduction to Content Writing, Why Content Marketing is so important
Introduction to Content Writing, Why Content Marketing is so important
2. The Art of Brand Storytelling Copywriting Versus Content Writing
The Art of Brand Storytelling Copywriting Versus Content Writing
Understanding Reader’s Psychology
Understanding Reader’s Psychology
Copywriting vs Content Writing
4. Copywriting vs Content Writing
Crafting Catchy Headlines and Introduction
Crafting Catchy Headlines and Introduction
Defining your consumers AKA Potential audience
Defining your consumers AKA Potential audience
Real-Life brand examples and their Content Marketing
Real-Life brand examples and their Content Marketing
Action Words & Effective Call to Actions (CTA)
Action Words & Effective Call to Actions (CTA)
SEO Copywriting and types of keywords
SEO Copywriting and types of keywords
Editing Techniques to make your content relevant
Editing Techniques to make your content relevant