Strategy Execution: OKR, KPI and Real Business Results [EN]




strategy execution | okr | kpi design | performance management | goal setting | change management | strategic planning

What You Will Learn:

  • Run a strategy session and leave with an implementation plan rather than a flipchart
  • Cascade a strategy into objectives that have owners and dates attached
  • Run a full quarterly cycle: setting, check-ins, scoring, closing, and starting again
  • Design indicators that measure the outcome instead of the activity
  • Connect goals to performance review, development and reward without breaking either
  • Run a review conversation that changes what happens next month
  • Handle resistance with Kotter’s eight steps and the rider-elephant-path model
  • Recognise the six measurement myths that quietly kill execution
  • Learn alongside Mike’s 1.6 million students from 185 countries
  • Get the author’s experience from Preply, Wargaming, iDeals and Alfa-Bank

Learning Tracks: English

Add-On Information:

Overview: Beyond the Corporate Buzzwords

Let’s be honest: most “strategy” sessions are just expensive ways to turn coffee into colorful sticky notes that eventually lose their stickiness and fall behind a radiator. We’ve all been there—sitting through a three-day offsite, feeling inspired, only to return to a mountain of emails and the exact same “business as usual” chaos. Mike’s course, Strategy Execution: OKR, KPI and Real Business Results, is the antidote to that specific brand of corporate futility. Having navigated the tech landscape for years, I’ve seen countless strategic planning cycles wither on the vine. This course doesn’t just teach you how to plan; it teaches you how to survive the execution phase, which is where the real money is made or lost.


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What sets this apart from your standard certification prep is the sheer pedigree of the instructor. Mike isn’t a career academic; he’s someone who has navigated the scaling pains of high-growth companies like Preply and Wargaming. The insights here aren’t recycled from a 1990s management textbook. Instead, you get a beginner to advanced deep dive into how modern, agile organizations actually function. The core philosophy here is moving away from “activity-based” management—where everyone is busy but nothing is moving—and toward a culture of real business results. It’s a hands-on lab for your leadership style, forcing you to confront why your current performance management might be failing.

Prerequisites

  • Professional Experience: While listed as accessible, you’ll get the most out of this if you’ve spent at least 2–3 years in a corporate or startup environment.
  • Basic Management Knowledge: Familiarity with the concept of a “goal” is helpful, though the course rebuilds your understanding of them from the ground up.
  • Openness to Change: You need to be willing to kill your darlings—specifically those “vanity metrics” you’ve been tracking for years.
  • Time for Reflection: This isn’t a “watch at 2x speed while eating lunch” kind of deal. You need time to apply the frameworks to your current team or project.

Skills & Tools

  • OKR Frameworks: Master the art of setting Objectives and Key Results that actually drive behavior.
  • KPI Design: Learn to build industry-standard tools for measurement that focus on outcomes over mere output.
  • Change Management: Implementation of Kotter’s eight steps and the Rider-Elephant-Path model to navigate human resistance.
  • Strategic Implementation: Moving from a strategic planning document to a living, breathing quarterly cycle.
  • Conflict Resolution: Learning how to tie goals to career growth and compensation without destroying team morale.

Career Benefits & Job Roles

Investing in these job-ready skills is one of the fastest ways to accelerate your career growth. In the current market, companies aren’t just looking for “workers”; they are desperate for “closers” who can bridge the gap between a CEO’s vision and the engineering team’s sprint. If you are a Product Manager, Operations Director, or an Aspiring Executive, being able to facilitate a strategy session that ends in a concrete implementation plan makes you indispensable. This course effectively prepares you for real-world projects where you’re expected to lead through influence rather than just authority. By mastering performance management, you position yourself for senior roles that require high-level strategic planning and the ability to deliver real business results consistently.

Pros

  • Outcome Over Activity: This is the “secret sauce.” The course relentlessly attacks the “measurement myths” that kill execution. It teaches you how to stop measuring how many hours people work and start measuring the actual impact of that work.
  • Psychology-Backed Leadership: Using the Rider-Elephant-Path model is a stroke of genius. It acknowledges that strategy execution is a human problem, not just a data problem. It gives you the tools to handle the “emotional elephant” of a team that is resistant to new OKR structures.
  • The Quarterly Cycle Blueprint: Mike provides a literal “playbook” for the quarterly cycle. From scoring to check-ins, it’s a repeatable hands-on lab that you can lift and shift directly into your own department.
  • High-Stakes Experience: Learning from someone who has worked at Alfa-Bank and iDeals adds a layer of “street cred” that is often missing from strategy execution courses. You’re getting battle-tested advice, not theoretical fluff.

Cons

  • High Friction in Rigid Cultures: The honest truth? If you work in a deeply bureaucratic, “top-down” organization that hates transparency, implementing these industry-standard tools is going to cause significant friction. The course gives you the tools to handle resistance, but it doesn’t sugarcoat how hard it is to change a toxic culture, which might feel a bit daunting for someone in a very rigid corporate environment.