Gain MBA-level digital marketing frameworks in a fast-paced, hands-on programโperfect for busy executives and teams.
What you will learn
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Compare digital and traditional marketing, explaining push vs pull, data-driven tactics, and the blended skillset expected of todayโs marketers.
Map the modern loyalty-loop customer journey and plan content, ads, and channels that add value at each stage from awareness to advocacy.
Create a customer journey map that identifies key stages, consumer actions, touchpoints, and marketing opportunities in a modern, non-linear buying cycle.
Leverage analytics insights and brand data to refine targeting, personalize content, and iterate marketing strategies for higher ROI.
Apply demographic, psychographic, behavioral, and geographic segmentation to target the right audience with tailored marketing strategies. (160 characters)
Leverage social listening, analytics, and surveys to capture real-time customer insights and translate findings into data-driven marketing improvements.
Use tools like Similarweb to analyze website traffic, evaluate digital performance, and generate actionable insights for strategic marketing decisions.
Identify the four stages of the product life cycle and apply tailored marketing strategies to optimize growth, sustain maturity, and manage decline.
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