Learn to Create Diverse, Authentic, and Impactful Campaigns That Truly Connect With Your Audience.
What you will learn
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What Is Inclusive Marketing?
Why Inclusive Marketing Matters.
Understanding Your Audience Through a Diversity Lens.
Avoiding Stereotypes in Campaigns.
Inclusive Language in Copywriting.
Representation in Visual Content.
Testing and Gathering Feedback Inclusively.
Measuring the Impact of Inclusive Marketing.
Intersectionality in Marketing.
Inclusive Marketing in Global Campaigns.
Marketing Fundamentals and Core Concepts.
English
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