Marketing Strategy, Digital Marketing, AI in Marketing, Sales Enablement, Omnichannel Marketing, Go-to-Market Strategy
What you will learn
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Understand and differentiate core principles of marketing and sales in modern business environments.
Apply traditional marketing and sales techniques to build brand presence and customer relationships.
Design and execute integrated digital marketing campaigns using SEO, content, and social media.
Utilize AI tools to segment audiences and personalize marketing messages at scale.
Implement CRM systems and automate sales processes for lead generation and conversion.
Analyze marketing performance using data-driven metrics, KPIs, and reporting dashboards.
Optimize sales funnels through A/B testing, CRO strategies, and behavioral insights.
Develop and integrate omnichannel strategies for seamless customer engagement.
Create and present a go-to-market plan using AI-powered marketing and sales tools.
Demonstrate the ability to align sales, marketing, and AI innovation for competitive advantage.
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